G-Squared Advisory LLC

G-Squared Advisory provides fee-only financial planning and investment advisory services to individuals and families, delivering advice on cash flow and debt management, risk management, college and retirement planning, estate and tax planning, asset allocation, and investment selection. The firm operates on an hourly or flat-fee basis and states that it retains no client assets under management.

The firm’s investment approach emphasizes long-term, fundamental, buy-and-hold strategies with asset allocation treated as a primary determinant of portfolio returns; recommendations are based on publicly available research, models and subscription services. G-Squared does not accept discretionary authority, does not take custody of client assets, and conducts account reviews only when clients renew their engagement.

Compared with many peers, the firm does not charge percentage-of-AUM fees, does not provide ongoing portfolio management or performance-based fees, and bills on a fee-only, hourly basis rather than managing client assets. The principals are affiliated with professional networks that emphasize fee-only planning (Garrett Planning Network and NAPFA) and bring prior institutional experience at major financial firms, and the brochure notes the firm’s practice of providing ongoing disclosure or informational materials to clients on at least an annual basis.