Full Financial Inc.

Full Financial Inc. provides discretionary investment management and comprehensive financial planning to individuals (including high‑net‑worth clients), trusts, small businesses, retirement plans, and foundations. The firm reports roughly $290 million in assets under management, with the majority of client assets managed on a discretionary basis.

The firm constructs diversified portfolios using no‑load and low‑transaction mutual funds, exchange‑traded funds, individual stocks and bonds, and can trade options for clients who seek that service, while emphasizing reduced turnover to limit trading costs and tax impact. Full Financial relies on third‑party research and custodial platforms (notably Charles Schwab) and conducts at least quarterly reviews to align allocations with clients’ risk tolerance, tax considerations, and time horizons.

Distinctive features include the firm’s involvement in other financial product sales and insurance: advisers may recommend variable life products and annuities and one adviser is licensed as an insurance agent and receives commissions on life and health insurance, which the brochure identifies as a potential conflict of interest the firm seeks to mitigate. The firm’s advisory team combines a CFP® practitioner with an advisor holding a ChFC designation and decades of industry experience, a mix of credentials and licensing that is less common among similarly sized supported firms.