Friday Financial logo

Friday Financial

Updated today

Client assets under management

$392,682,571

Clients

279

32% high-net worth

Advisors

6

of 9 employees

Firm type

Team

4-10 advisors or $500M+ in AUM

Clients per advisor

47

Low

Average account size

$1,407,464

About

Friday Financial serves individual and high-net-worth clients, as well as trusts, estates, businesses, and participant-directed retirement plans, offering discretionary investment management, financial planning, and retirement-plan advisory services. Like many team firms, it charges percentage-of-assets fees and provides portfolio management for individuals alongside customized financial planning.

The firm’s investment approach is rooted in Modern Portfolio Theory and a passive, asset-class strategy, primarily using low-turnover mutual funds and DFA offerings, with asset-allocation modeling (including Monte Carlo simulations) to set policy and rebalance portfolios. Friday Financial also uses third-party support and managers — retaining Focus Partners Advisor Solutions for sub-advisory and back-office services and, in some cases, engaging AQR as an independent manager for portfolios of individual securities.

Noteworthy distinctions include that some employees are licensed insurance agents who may receive separate commission compensation for insurance implementation, a potential conflict the brochure discloses and addresses in its client-communications and code of ethics. The firm also discloses use of third-party marketing assistance and the use of client testimonials in its advertising, and it may use less-liquid vehicles such as interval funds and multiple sub-advisors in client portfolios, practices that are less common among comparable team firms.

Client services

Financial planning Portfolio management Selection of other advisers

Expertise

Social Security optimization Retirement income strategy General estate planning guidance Charitable giving & philanthropy Tax-loss harvesting

Occupation focus

Founder/Business Owner Retired

Fee options

Percentage

$0 - $1,000,000: 1.00% $1,000,001 - $2,000,000: 0.90% $2,000,001 - $5,000,000: 0.70% $5,000,001+: 0.50%

Other

Account minimum: $250,000

Main office location

Friday Financial

600 Star Brewery Drive, Suite 400

Dubuque IA 52001, United States

Number of offices

1

Most active in

Illinois · Iowa · Louisiana · Missouri · Texas · Wisconsin

Disclosures

Exclamation point means they have disclosures of this type. Check mark means no disclosures of this type were found.

Business activities & affiliations

Advisors at this firm

user avatar

Jeremy G

Series 63, Series 65

Dubuque, IA

Friday Financial

Jeremy Gerardy is a financial advisor at Friday Financial in Dubuque, Iowa, holding Series 63 and Series 65 licenses with four years of industry experience. His prior experience includes roles at Global Retirement Partners, LPL Financial, Cetera Advisor Networks, AssuredPartners, and American Trust. Outside of finance, he worked at Moracco Supper Club for four years. Friday Financial serves individual and high-net-worth clients, trusts, estates, businesses, and participant-directed retirement plans, offering discretionary investment management, financial planning, and retirement-plan advisory services. The firm employs a strategic asset allocation approach based on Modern Portfolio Theory, primarily utilizing passively managed mutual funds and ETFs.

Social Security optimization Retirement income strategy General estate planning guidance Charitable giving & philanthropy Tax-loss harvesting Founder/Business Owner Retired
user avatar

Nicholas H

Series 63, Series 65

Dubuque, IA

Friday Financial

Nicholas Heiar is a financial advisor with Friday Financial in Dubuque, IA, holding Series 63 and Series 65 designations and having 15 years of industry experience. His prior roles include positions at Avantax Investment Services, ProEquities, and Honkamp Krueger Financial Services. Friday Financial serves individual and high-net-worth clients, trusts, estates, businesses, and participant-directed retirement plans by providing discretionary investment management, financial planning, and retirement-plan advisory services. The firm employs a Modern Portfolio Theory approach, primarily using passively managed mutual funds and ETFs, and incorporates quantitative tools such as Monte Carlo simulations in its investment process.

Social Security optimization Retirement income strategy General estate planning guidance Charitable giving & philanthropy Tax-loss harvesting Founder/Business Owner Retired
user avatar

Brian G

Series 66

Dubuque, IA

Friday Financial

Brian Griffin is a financial advisor at Friday Financial with eight years of industry experience. He holds a Series 66 designation and has worked at Avantax Investment Services, ProEquities, Honkamp Krueger Financial Services, and Regions Hospital. Friday Financial serves individual and high-net-worth clients, trusts, estates, businesses, and participant-directed retirement plans, offering discretionary investment management, financial planning, and retirement-plan advisory services. The firm employs a strategic asset allocation approach based on Modern Portfolio Theory, primarily using passively managed mutual funds and ETFs.

Social Security optimization Retirement income strategy General estate planning guidance Charitable giving & philanthropy Tax-loss harvesting Founder/Business Owner Retired
user avatar

Christina H

CFP®

Dubuque, IA

Friday Financial

Christina Hoffmann is a CFP® professional with four years of industry experience. She has worked at Friday Financial since 2024 and previously held roles at Creative Planning, LLC, Avantax Planning Partners, and Schwartz Retirement Solutions/New York Life Insurance. Friday Financial serves individual and high-net-worth clients, trusts, estates, businesses, and participant-directed retirement plans, offering discretionary investment management, financial planning, and retirement-plan advisory services. The firm employs a Modern Portfolio Theory-based investment approach, primarily using passively managed mutual funds and ETFs, and integrates quantitative tools and model portfolios to manage client accounts.

Social Security optimization Retirement income strategy General estate planning guidance Charitable giving & philanthropy Tax-loss harvesting Founder/Business Owner Retired
user avatar

Ryan B

Series 65

Dubuque, IA

Friday Financial

Ryan Burbach is a financial advisor at Friday Financial with a Series 65 designation and two years of industry experience. He previously worked as a sole proprietor and held positions at Command Security Solutions, Inc. and Honkamp Krueger & Co. PC. Friday Financial serves individual and high-net-worth clients, trusts, estates, businesses, and participant-directed retirement plans, offering discretionary investment management, financial planning, and retirement-plan advisory services. The firm manages approximately $210.5 million in assets through a five-advisor team and employs a strategic asset allocation approach primarily using passively managed mutual funds and ETFs.

Social Security optimization Retirement income strategy General estate planning guidance Charitable giving & philanthropy Tax-loss harvesting Founder/Business Owner Retired
user avatar

Alexander T

Series 65

Dubuque, IA

Friday Financial

Alexander Timp is a financial advisor at Friday Financial in Dubuque, IA, holding a Series 65 credential with one year of industry experience. His prior work includes roles at Optum, Change Healthcare, and Kunkel & Associates. Friday Financial serves individual and high-net-worth clients, trusts, estates, businesses, and participant-directed retirement plans by providing discretionary investment management, financial planning, and retirement-plan advisory services. The firm employs a strategic asset allocation approach based on Modern Portfolio Theory, primarily utilizing passively managed mutual funds and ETFs.

Social Security optimization Retirement income strategy General estate planning guidance Charitable giving & philanthropy Tax-loss harvesting Founder/Business Owner Retired
Warmer team member

Not sure where to start?

We'll help you think it through – whether you ultimately need an advisor or not.

Call (201) 292-4557

Warmer provides personalized recommendations and introductions to independent fiduciary advisors. We do not supervise advisors, manage or hold assets, guarantee performance, or provide advice about specific investments.

Each advisor listed on our site is an independent fiduciary responsible for their own advice. Warmer may receive fees from advisors for participation or referrals; these fees are paid by advisors and do not affect the fees clients pay for advisory services.

For advisor listings, we rely on sources including public filings and data provided by advisors, and we cannot guarantee that all information is current or accurate. Please review an advisor's Form ADV and do your own diligence before entering into an advisory relationship.

By using our service, you agree to Warmer's Terms of Service and Advisory Agreement and Privacy Policy. Logos provided by Logo.dev

© 2026 Warmer Holdings Inc. ("Warmer")