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FREC

Updated today

Client assets under management

$543,312,365

Clients

1,789

5% high-net worth

Advisors

6

of 7 employees

Firm type

Team

4-10 advisors or $500M+ in AUM

Clients per advisor

298

Very High

Average account size

$303,696

About

Frec Advisers provides software-based, automated discretionary investment advisory and portfolio management services through the Frec web and mobile platform to retail brokerage clients of its affiliate Frec Securities as well as eligible trusts and other entities. Its platform-based offerings include direct indexing, tax-loss harvesting, hedging strategies, cash management, and a tax-basis monitoring service, and clients must open a Frec Securities brokerage account to enroll.

The firm’s investment approach is rules-driven and executed from client inputs to an online Client Profile; clients may grant full or limited discretionary authority for rebalancing, TLH, and hedging, and may personalize portfolios by excluding specific securities. Strategies span long-only direct indexing to factor-tilt long-short and Diversify 140/40-type portfolios, and the platform can employ margin, portfolio margin, and short positions where clients opt in.

Distinctive aspects include a sizeable asset base (about $567 million) and an unusually high client-to-advisor load (1,789 clients across six advisors) combined with a required execution affiliation: Frec routes client trades through affiliate Frec Securities with clearing by Apex. The firm emphasizes automated delivery rather than in-person financial planning, runs promotional and referral campaigns (including compensating third parties and offering promotional incentives to clients), and offers institutional-style features such as a portfolio line of credit, securities lending, FDIC sweep options, and an asset-recovery service.

Client services

Portfolio management

Expertise

Tax-loss harvesting Passive / index investing Concentrated stock management Options & derivatives strategies Cash flow / budgeting

Fee options

Percentage

$0+: 0.09% to 1.30% depending on selected strategy/index $0+: 0.09% for S&P 500® index $0+: 0.10% for CRSP® US Large Cap index $0+: 0.13% for CRSP® US Total Market index $0+: 0.14% for CRSP® US Large Cap Growth, Value, Mid Cap indexes $0+: 0.15% for CRSP® US Small Cap index $0+: 0.16% for Dow Jones® US Dividend 100 index $0+: 0.17% for S&P® Developed Markets ADR index $0+: 0.19% for S&P® Emerging ADR and S&P 500® Information Technology indexes $0+: 0.20% for S&P® 500 Momentum index $0+: 0.22% for Russell® 1000 index $0+: 0.25% for CRSP® ISS US Large Cap ESG index $0+: 0.26% for Russell® 2000 index $0+: 0.27% for S&P 100 and Russell® 3000 indexes $0+: 0.35% for MVIS® US Listed Semiconductor 25 and S&P 500® Shariah indexes $0+: 0.50% for Factor Tilt Long-Short 140/40 index $0+: 0.60% for Diversify 140/40 strategy $0+: 1.00% for Factor Tilt Long-Short 200/100 index $0+: 1.10% for Diversify 200/100 strategy $0+: 1.30% for Factor Tilt Long-Short 250/150 index $0+: 0.20% for Cash Management Investment

Other

Account minimum: $20,000 Fee-only: Advisory fees based on assets under management as per above tiered schedule

Main office location

FREC

171 2 Nd Street, 3 Rd Floor

San Francisco CA 94105, United States

Number of offices

1

Most active in

Arizona · Arkansas · California · Colorado · Connecticut · District of Columbia · Florida · Georgia · Hawaii · Idaho · Illinois · Indiana · Iowa · Kansas · Maryland · Massachusetts · Michigan · Minnesota · Missouri · Montana · Nebraska · Nevada · New Hampshire · New Jersey · New York · North Carolina · Ohio · Oregon · Pennsylvania · South Carolina · Tennessee · Texas · Utah · Virginia · Washington · Wisconsin

Disclosures

Exclamation point means they have disclosures of this type. Check mark means no disclosures of this type were found.

Business activities & affiliations

Advisors at this firm

user avatar

Ashley R

Series 66

San Francisco, CA

FREC

Ashley Rodabaugh is a financial advisor at FREC with eight years of industry experience. She holds a Series 66 designation and has worked at several affiliated firms, including Frec Advisers LLC, Frec Securities LLC, and Frec Markets, Inc. Outside of her advisory role, she owns How Are You Still Single, LLC, a business unrelated to investment activities. Frec Advisers provides automated, discretionary investment advisory and portfolio management services via its web and mobile platform to retail individuals, trusts, and other entity clients affiliated with Frec Securities. The firm’s software-driven process includes direct indexing, tax-loss harvesting, option-based hedging, and cash management strategies, operating exclusively through its broker-dealer affiliate with integrated execution, clearing, and custody services.

Tax-loss harvesting Passive / index investing Concentrated stock management Options & derivatives strategies Cash flow / budgeting
user avatar

John M

Series 65

Denver, CO

FREC

John Morton is a financial advisor at Frec Advisers LLC with a Series 65 designation and one year of industry experience. His previous roles include positions at Realm, Better Place Forests, Glass Rice, and Spruce. Frec Advisers provides automated, discretionary investment advisory and portfolio management services through its web and mobile platform to retail individuals, trusts, and other entity clients of its affiliated broker-dealer. The firm’s software-driven approach includes direct indexing, tax-loss harvesting, option-based hedging, and cash management features, with continuous account monitoring and periodic rebalancing.

Tax-loss harvesting Passive / index investing Concentrated stock management Options & derivatives strategies Cash flow / budgeting
user avatar

Joshua P

Series 63, Series 65

San Francisco, CA

FREC

Joshua Patchik is a financial advisor at FREC with seven years of industry experience. He holds Series 63 and Series 65 licenses and has worked at firms including tastytrade, Inc., M1 Finance, and LBMZ Securities Inc. Prior to his advisory roles, he was employed at the University of Illinois at Chicago and engaged in a business outside finance, Flat Top Grill. Frec Advisers provides automated, discretionary investment advisory and portfolio management services through its web and mobile platform to retail individuals, trusts, and other entities affiliated with its broker-dealer. The firm’s software-driven process includes direct indexing, tax-loss harvesting, option-based hedging, and uses margin and short sales within a framework of continuous account monitoring and periodic rebalancing.

Tax-loss harvesting Passive / index investing Concentrated stock management Options & derivatives strategies Cash flow / budgeting
user avatar

Dimitri R

Series 63, Series 65

Brookline, MA

FREC

Dimitri Rodrigo is a financial advisor at FREC with nine years of industry experience. He holds Series 63 and Series 65 licenses and has worked at several affiliated entities, including Frec Advisers LLC and Frec Securities LLC, as well as prior roles at M1 Finance and Ustocktrade Securities. FREC provides automated, discretionary investment advisory and portfolio management services through its web and mobile platform, serving retail individuals, trusts, and other entities. The firm uses a software-driven process to tailor and manage portfolios, incorporating strategies such as direct indexing, tax-loss harvesting, option-based hedging, and margin use.

Tax-loss harvesting Passive / index investing Concentrated stock management Options & derivatives strategies Cash flow / budgeting
user avatar

Hayley C

Series 66

San Francisco, CA

FREC

Hayley Curtis is a financial advisor at FREC with four years of industry experience and holds a Series 66 designation. Prior to joining FREC, she worked at Morgan Stanley for several years and has experience with nonprofit and scientific organizations, including Fountain of Life Africa and the California Academy of Sciences. FREC Advisers provides automated, discretionary investment advisory and portfolio management services through its web and mobile platform, serving retail individuals, trusts, and other entities. The firm’s software-driven process tailors portfolio allocations and incorporates strategies such as direct indexing, tax-loss harvesting, and option-based hedging under discretionary authority.

Tax-loss harvesting Passive / index investing Concentrated stock management Options & derivatives strategies Cash flow / budgeting
user avatar

Matthew R

Series 63, Series 65

San Francisco, CA

FREC

Matthew Robbins is a financial advisor with FREC in San Francisco, holding Series 63 and Series 65 licenses. He has experience working at Quid Capital Group Holdings, SunTrust Robinson Humphrey, and Carta, among other firms. Robbins has been with Frec Advisers LLC since 2026. Frec Advisers provides automated, discretionary investment advisory and portfolio management services through its web and mobile platform, serving retail individuals, trusts, and other entities affiliated with its broker-dealer. The firm’s software-driven process tailors portfolio allocations, monitors accounts, and offers strategies including direct indexing, tax-loss harvesting, option-based hedging, and cash management.

Tax-loss harvesting Passive / index investing Concentrated stock management Options & derivatives strategies Cash flow / budgeting
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