Founders Financial Alliance, LLC

Kerry Goodman is a financial advisor with Founders Financial Alliance, LLC, holding Series 63 and Series 66 credentials and bringing 20 years of industry experience. Goodman has worked at Founders Financial Alliance since 2016, with a period at Independent Advisor Alliance, LLC from 2019 to 2024. He serves as an at-large board member of the Abecedarian Education Foundation, a nonprofit focused on early childhood education. Founders Financial Alliance provides discretionary investment management, financial planning, and retirement plan consulting to individuals, high-net-worth clients, charitable organizations, and corporate clients. The firm employs an evidence-based investment approach using ETFs, third-party managers, and portfolio monitoring, and offers a family-office style program that combines management, planning, and tax analysis under a flat fee.

Hantz Serrao is a CFP® professional with 21 years of industry experience, currently serving at Founders Financial Alliance, LLC since 2024. Prior to this, he worked at Wells Fargo Clearing and Wells Fargo Advisors, LLC from 2016 to 2024. Outside of his advisory role, he co-owns BMORE CONSULTING LLC, an IT consulting business. Founders Financial Alliance provides discretionary investment management, financial planning, and retirement plan consulting to individuals, high-net-worth clients, charitable organizations, and corporations. The firm employs an evidence-based investment approach using ETFs, third-party managers, and ongoing portfolio monitoring, and offers a family-office style program under a flat fee arrangement.

Brian T Nelan is a financial advisor at Founders Financial Alliance, LLC with 18 years of industry experience. He holds Series 63 and Series 65 licenses and previously worked at Morgan Stanley Private Bank and Morgan Stanley Smith Barney LLC. He has been with Founders Financial Alliance since 2018. Founders Financial Alliance provides discretionary investment management, financial planning, retirement plan consulting, and related advisory services to individuals, high-net-worth clients, charitable organizations, and corporate clients. The firm employs an evidence-based investment process utilizing ETFs, third-party managers, and portfolio monitoring, and offers a family-office style program under a flat fee arrangement.

Ralph Aiello is a financial advisor with Founders Financial Alliance, LLC, holding a Series 66 designation and bringing 25 years of industry experience. He has worked at Founders Financial Alliance since 2017 and previously held roles at WealthPLAN Partners and LPL Financial LLC. Founders Financial Alliance provides discretionary investment management, financial planning, retirement plan consulting, and related advisory services to individuals, high-net-worth clients, charitable organizations, and corporate clients. The firm employs an evidence-based investment process using ETFs, third-party managers, and ongoing portfolio monitoring, and offers a family-office style program under a flat fee arrangement.

Don Rudolph is a financial advisor with Founders Financial Alliance, LLC, holding Series 63, Series 65, and Series 66 licenses and 29 years of industry experience. He has been with Founders Financial Alliance and LPL Financial LLC since 2016. Founders Financial Alliance provides discretionary investment management, financial planning, retirement plan consulting, and related advisory services to individuals, high-net-worth clients, charitable organizations, and corporate clients. The firm employs an evidence-based investment process using ETFs, third-party managers, and regular portfolio monitoring, and offers a family-office style program called FlatFeeCIO that combines management, planning, and tax analysis under a flat fee.

Jeffrey Talley is a financial advisor with Founders Financial Alliance, LLC, holding a Series 66 designation and 25 years of industry experience. His prior roles include positions at Bank of Stanly, Strategic Alliance Corp, and Private Client Services LLC. He has been with Founders Financial Alliance and affiliated entities since 2016. Founders Financial Alliance offers discretionary investment management, financial planning, retirement plan consulting, and related advisory services to individuals, high-net-worth clients, charitable organizations, and corporate clients. The firm employs an evidence-based investment process using ETFs, third-party managers, and portfolio monitoring, and provides a family-office style program under a flat fee arrangement along with support services for advisors.

John Billiter is a financial advisor with Founders Financial Alliance, LLC, holding a Series 66 designation and 18 years of industry experience. He has worked at Founders Financial Alliance and LPL Financial since 2020 and previously spent nine years with UBS Financial Services. Outside of his advisory role, he is involved with Elite Wealth Management, LLC, an entity established for business and tax purposes. Founders Financial Alliance provides discretionary investment management, financial planning, retirement plan consulting, and related services to individuals, high-net-worth clients, charitable organizations, and corporate clients. The firm employs an evidence-based investment process using ETFs, third-party managers, and ongoing portfolio monitoring, and offers a family-office style program that integrates multiple advisory services under a flat fee.

Nicholas Livecchi is a CFP® professional with 15 years of industry experience. He is currently affiliated with Founders Financial Alliance, LLC and LPL Financial, LLC, having previously worked at Bank of America and Merrill Lynch. Outside of his advisory roles, he is the author of "Finding the 'Right Fit' Financial Advisor." Founders Financial Alliance provides discretionary investment management, financial planning, and retirement plan consulting services to individuals, high-net-worth clients, charitable organizations, and corporate clients. The firm employs an evidence-based investment approach using ETFs, third-party managers, and portfolio monitoring, and offers a family-office style program that integrates multiple advisory services under a flat fee arrangement.

Susan Pokwatka is a financial advisor with Founders Financial Alliance, LLC, holding CFP® and ChFC® designations and over 30 years of industry experience. She has been with Founders Financial Alliance since 2016 and previously worked at LPL Financial for 20 years. Outside of her advisory role, she is involved in an insurance business through Underwriters Brokerage Services. Founders Financial Alliance provides discretionary investment management, financial planning, retirement plan consulting, and related advisory services to individuals, high-net-worth clients, charitable organizations, and corporate clients. The firm employs an evidence-based investment process using ETFs, third-party managers, and portfolio monitoring, and offers a family-office style program and support services to advisors.

James Sloop is a financial advisor with Founders Financial Alliance, LLC in Raleigh, NC, holding Series 63 and Series 66 licenses and possessing 21 years of industry experience. He has been with Founders Financial Alliance since 2015 and also maintains an affiliation with LPL Financial since 2014. Outside of his advisory work, he creates content focused on electronic entertainment for platforms such as YouTube and Twitch. Founders Financial Alliance provides discretionary investment management, financial planning, retirement plan consulting, and related advisory services to individuals, high-net-worth clients, charitable organizations, and corporate clients. The firm employs an evidence-based investment process using ETFs, third-party managers, and regular portfolio monitoring, and offers a flat-fee family-office style program that integrates multiple advisory services.

Tommy Porter is a financial advisor with Founders Financial Alliance, LLC in Raleigh, NC, holding Series 63 and Series 65 licenses and bringing 34 years of industry experience. He has been with Founders Financial Alliance and LPL Financial LLC since 2014. Founders Financial Alliance provides discretionary investment management, financial planning, retirement plan consulting, and related advisory services to individuals, high-net-worth clients, charitable organizations, and corporate clients. The firm employs an evidence-based investment process that customizes portfolios to client goals using ETFs, third-party managers, and ongoing monitoring, and offers a family-office style program under a flat fee arrangement.

Dustin Defranco is a financial advisor with Founders Financial Alliance, LLC, holding a Series 66 designation and 18 years of industry experience. He previously worked at J.P. Morgan Securities LLC before joining Founders Financial Alliance and LPL Financial in 2016. Founders Financial Alliance provides discretionary investment management, financial planning, retirement plan consulting, and related advisory services to individuals, high-net-worth clients, charitable organizations, and corporate clients. The firm employs an evidence-based investment process using ETFs, third-party managers, and ongoing portfolio monitoring, with notable offerings including a family-office style FlatFeeCIO program and comprehensive advisor support services.

Karen Diamond is a financial advisor with Founders Financial Alliance, LLC, holding Series 63, 65, and 66 licenses and bringing 35 years of industry experience. She previously worked at Wells Fargo Clearing and Wells Fargo Advisors. Outside of her advisory role, she owns and oversees Diamond Girl Boat Charters LLC. Founders Financial Alliance offers discretionary investment management, financial planning, and retirement plan consulting to individuals, high-net-worth clients, charitable organizations, and corporate clients. The firm employs an evidence-based investment approach using ETFs, third-party managers, and ongoing portfolio monitoring, and is known for its FlatFeeCIO family-office style program that integrates multiple advisory services under a flat fee structure.

Terrence Donoghue is a financial advisor with Founders Financial Alliance, LLC, holding Series 63 and Series 66 credentials and bringing 46 years of industry experience. He has worked at Founders Financial Alliance and LPL Financial since 2016, following a decade at INVEST Financial Corp. Founders Financial Alliance provides discretionary investment management, financial planning, retirement plan consulting, and related advisory services to individuals, high-net-worth clients, charitable organizations, and corporate clients. The firm employs an evidence-based investment process using ETFs, third-party managers, and regular portfolio monitoring, and offers a family-office style program under a flat fee arrangement.

James Mertens is a CFA® charterholder with 25 years of experience in the financial services industry. He is currently with Founders Financial Alliance, LLC and has previously worked with Independent Advisor Alliance and LPL Financial, LLC. Founders Financial Alliance provides discretionary investment management, financial planning, retirement plan consulting, and related advisory services to individuals, high-net-worth clients, charitable organizations, and corporate clients. The firm employs an evidence-based investment process using ETFs, third-party managers, and regular portfolio monitoring, and offers a flat-fee family-office style program alongside comprehensive support services for advisors.