Forward Financial LLC
Updated today
Data sourced from SEC public records (and other sources when available). Refreshed weekly • Updated today.
Total assets under management
$78,482,910
Total clients
88
23% high-net worth
Total advisors
1
of 1 employees
Firm size
Independent
1 advisor
Average clients per advisor
88
Average account size
$891,851
About
Forward Financial provides discretionary asset management, financial planning (including general planning and business exit planning), and retirement plan consulting to individuals, high‑net‑worth clients, and business entities. The firm also offers 401(k) consulting and coordinates with third‑party managers and sub‑advisors, and it reported about $78.5 million in discretionary assets across roughly 88 client relationships as of the most recent filing.
The firm’s investment process emphasizes individualized asset allocation and ongoing portfolio monitoring informed by modern portfolio theory, with the firm exercising discretionary trading authority and employing both long‑term purchase and trading strategies as appropriate. Forward Financial may hire or recommend sub‑advisors and third‑party managers, serving as a liaison that monitors models and delivers ongoing reports and disclosures to clients.
Compared with many peers, Forward Financial’s offering of ERISA plan services — including the option to serve as a limited‑scope 3(21) adviser or as a full 3(38) investment manager — is notable and is identified in the brochure as part of its fiduciary service set. The firm also provides structured business exit planning supported by a Certified Exit Planner credential and discloses referral and TPM fee arrangements and other potential conflicts of interest it manages.
Client services
Financial planning
Portfolio management
Pension consulting
Selection of other advisers
Expertise
Business exit / sale strategy
Occupation focus
Founder/Business Owner
Fee options
Financial planning fees billed as fixed flat fees between $500 and $5,000; Business exit planning up to $25,000
$0 - $1,000,000: 1.00% annually $1,000,001 - $3,000,000: 0.90% annually $3,000,001 - $5,000,000: 0.75% annually $5,000,001 - $10,000,000: 0.60% annually $10,000,001+: 0.40% annually
Insurance products sold by representatives with typical commissions
Fee-only: Fixed fees for financial planning: $500 to $5,000; Business exit planning up to $25,000
Main office location
Forward Financial LLC
210 Electra Drive
Houston TX 77079, United States
Number of offices
2
Most active in
Forward Financial LLC has reported serving >5 clients in these states in the last 12 months.
California · Illinois · Michigan · Ohio · Texas
Disclosures
Firm disclosures are reported in Form ADV Part 1A, Item 11. They include criminal charges, regulatory actions, civil proceedings, and professional disciplinary events involving the firm or its advisory affiliates.
Exclamation point means they have disclosures of this type. Check mark means no disclosures of this type were found.
Business activities & affiliations
These affiliations may expand the services this firm offers and, in some cases, how they are compensated.
Is not active or affiliated with:
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Insurance agent
They sell insurance products and may earn commissions on those sales.
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Broker-dealer / trader
They provide brokerage services and may earn transaction-based compensation in addition to advisory fees.
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Bank
They're affiliated with a bank that may offer its own financial products and services.
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Trust company
They provide trust and estate administration services, typically for separate fees.
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Fund sponsor
They manage or sponsor investment funds and may earn management or performance-based fees if clients invest in them.
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Accountant / CPA / tax prep
They offer tax and accounting services, typically for separate fees.
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Lawyer
They provide legal services, typically billed separately.
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Real estate agent
They facilitate real estate transactions and may earn commissions.
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Other specialized services
They may provide services such as pension consulting or municipal advisory work, typically for separate fees.
Forms ADV
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