Fortune Wealth Management, LLC logo

Fortune Wealth Management, LLC

Updated today

Client assets under management

$387,018,229

Clients

199

51% high-net worth

Advisors

3

of 3 employees

Firm type

Supported

1-3 advisors or $200M+ in AUM

Clients per advisor

66

High

Average account size

$1,944,815

About

Fortune Wealth Management provides discretionary investment management and financial planning to individuals as well as institutional clients such as pension and profit‑sharing plans, ERISA accounts, trusts, estates and business entities. The firm manages client accounts at custodians and reports approximately $396 million in regulatory assets under management across its client relationships, and it typically recommends a $250,000 minimum for its Wealth Management accounts.

The firm uses an asset‑allocation based approach informed by risk‑tolerance questionnaires, model portfolios or custom portfolios, and rebalances as needed; portfolios may include mutual funds, ETFs, individual securities and, as appropriate, sub‑accounts within annuities. FWM employs multiple methods of securities analysis (fundamental, cyclical, technical and charting), may occasionally overweight or underweight asset classes, and provides ongoing monitoring with at least quarterly written performance reports.

Compared with many peers, FWM discloses additional advisory intersections with the insurance and advisory industries: its investment adviser representatives may be licensed insurance agents and the firm may recommend insurance products or manage annuity sub‑accounts (insurance activities are disclosed as producing less than 1% of IAR income and consuming less than 1% of their time). The firm also describes arrangements to recommend or work with other registered investment advisers (including the potential to receive a portion of advisory fees, though none are currently in place) and maintains a Code of Ethics and conflict‑disclosure procedures to address these relationships.

Client services

Financial planning Portfolio management Selection of other advisers Newsletters or periodicals

Expertise

Annuities Options & derivatives strategies

Fee options

Percentage

$0 - $249,999: 1.30% $250,000 - $999,999: 1.05% $1,000,000 - $2,999,999: 0.85% $3,000,000 - $5,999,999: 0.70% $6,000,000 - $9,999,999: 0.60% $10,000,000 - $14,999,999: 0.55% $15,000,000 - $19,999,999: 0.45% $20,000,000+: 0.40%

Project-based

$250 per hour for financial planning and investment consultation.

Other

Account minimum: $250,000 Fee-only: Financial planning and hourly advice billed at $250 per hour; asset management clients do not pay hourly fees unless a financial plan is requested.

Main office location

Fortune Wealth Management, LLC

5910 N. Central Expy, Suite 1599

Dallas TX 75206, United States

Number of offices

1

Most active in

California · Georgia · Tennessee · Texas

Disclosures

Exclamation point means they have disclosures of this type. Check mark means no disclosures of this type were found.

Business activities & affiliations

Advisors at this firm

user avatar

Sonja W

ChFC®, Series 63

Dallas, TX

Fortune Wealth Management, LLC

Sonja White is a financial advisor at Fortune Wealth Management, LLC in Dallas, TX, with 39 years of industry experience. She holds the ChFC® designation and Series 63 license. Her career includes roles at Silver Oak Securities, Inc., General American Life Insurance Co, and over four decades as an independent insurance agent selling life, health, and disability insurance. Fortune Wealth Management provides discretionary investment management and financial planning services to individuals and institutional clients, including pension plans, trusts, and business entities. The firm employs an asset-allocation approach informed by risk tolerance and uses multiple methods of securities analysis, managing approximately $396 million in assets.

Annuities Options & derivatives strategies
user avatar

Ruby M

Series 66

Dallas, TX

Fortune Wealth Management, LLC

Ruby Melton is a financial advisor at Fortune Wealth Management, LLC in Dallas, TX, holding a Series 66 designation with one year of industry experience. Prior to joining her current firm, she has worked at Equitable Advisors, Institutional Securities Corp, and Charles Schwab, among other roles. Outside of financial advising, she is involved as an employee at Melton Custom Homes. Fortune Wealth Management provides discretionary investment management and financial planning services to individuals and institutional clients, using an asset-allocation approach informed by risk tolerance and multiple methods of securities analysis. The firm manages approximately $396 million in assets and offers ongoing portfolio monitoring with quarterly performance reports.

Annuities Options & derivatives strategies
user avatar

Jesse H

Series 65

Dallas, TX

Fortune Wealth Management, LLC

Jesse Huebner is a Series 65-licensed financial advisor with Fortune Wealth Management, LLC in Dallas, TX, bringing two years of industry experience. His prior roles include positions at Leon Capital Group, RREAF Holdings, and Legacy Star Capital Partners. Fortune Wealth Management provides discretionary investment management and financial planning services to individuals and institutional clients, including pension plans, trusts, and business entities. The firm employs an asset-allocation approach using multiple methods of securities analysis and offers ongoing portfolio monitoring with quarterly performance reports.

Annuities Options & derivatives strategies
Warmer team member

Not sure where to start?

We'll help you think it through – whether you ultimately need an advisor or not.

Call (201) 292-4557

Warmer provides personalized recommendations and introductions to independent fiduciary advisors. We do not supervise advisors, manage or hold assets, guarantee performance, or provide advice about specific investments.

Each advisor listed on our site is an independent fiduciary responsible for their own advice. Warmer may receive fees from advisors for participation or referrals; these fees are paid by advisors and do not affect the fees clients pay for advisory services.

For advisor listings, we rely on sources including public filings and data provided by advisors, and we cannot guarantee that all information is current or accurate. Please review an advisor's Form ADV and do your own diligence before entering into an advisory relationship.

By using our service, you agree to Warmer's Terms of Service and Advisory Agreement and Privacy Policy. Logos provided by Logo.dev

© 2026 Warmer Holdings Inc. ("Warmer")