Fortune Financial
Updated today
Data sourced from SEC public records (and other sources when available). Refreshed weekly • Updated today.
Total assets under management
$850,000
Total clients
6
0% high-net worth
Total advisors
1
of 1 employees
Firm size
Independent
1 advisor
Average clients per advisor
6
Average account size
$141,667
About
Fortune Financial LLC provides financial planning and investment advisory services primarily to individual clients, combining standalone consultations with ongoing portfolio reviews. The firm offers a mix of billing arrangements, including hourly, flat-fee and percentage-of-assets approaches, and delivers investment advice and recommendations alongside financial planning work.
The firm’s investment process emphasizes fundamental analysis, third‑party research and corporate rating services, and it draws on company filings and press releases for information. Implementation includes long- and short‑term purchases and option‑writing strategies (including uncovered options), with managed portfolios reviewed monthly and account reporting provided quarterly; all reviews are performed by the firm’s principal.
Fortune Financial operates at a very small scale, reporting under $1 million in assets and serving only a handful of clients, and the principal maintains outside employment in a non‑securities role. The firm is not affiliated with a broker‑dealer, but its associated persons may buy or sell publicly traded securities that are also recommended to clients, a practice the brochure discloses and that clients should consider when evaluating potential conflicts and trade execution.
Client services
Financial planning
Portfolio management
Expertise
General retirement planning
College savings (529s, UTMA, etc.)
General tax planning
Fee options
Flat fees may be offered for engagements of known scope or complexity, billed quarterly in advance.
Hourly fees ranging from $120 to $200 per hour, billed quarterly in arrears.
Account minimum: $100,000 Fee-only: Hourly fees ranging from $120 to $200 per hour, billed quarterly in arrears; flat fees may be offered for engagements of known scope or complexity, billed quarterly in advance.
Most active in
Fortune Financial has reported serving >5 clients in these states in the last 12 months.
New Jersey
Disclosures
Firm disclosures are reported in Form ADV Part 1A, Item 11. They include criminal charges, regulatory actions, civil proceedings, and professional disciplinary events involving the firm or its advisory affiliates.
Exclamation point means they have disclosures of this type. Check mark means no disclosures of this type were found.
Business activities & affiliations
These affiliations may expand the services this firm offers and, in some cases, how they are compensated.
Is not active or affiliated with:
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Insurance agent
They sell insurance products and may earn commissions on those sales.
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Broker-dealer / trader
They provide brokerage services and may earn transaction-based compensation in addition to advisory fees.
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Bank
They're affiliated with a bank that may offer its own financial products and services.
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Trust company
They provide trust and estate administration services, typically for separate fees.
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Fund sponsor
They manage or sponsor investment funds and may earn management or performance-based fees if clients invest in them.
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Accountant / CPA / tax prep
They offer tax and accounting services, typically for separate fees.
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Lawyer
They provide legal services, typically billed separately.
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Real estate agent
They facilitate real estate transactions and may earn commissions.
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Other specialized services
They may provide services such as pension consulting or municipal advisory work, typically for separate fees.
Forms ADV
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