Fortuna Asset Management LLC

Fortuna Asset Management provides discretionary portfolio management and investment advice to individuals (including high-net-worth clients), foundations, and corporate clients, overseeing roughly $53 million across a limited number of accounts. The firm also offers tailored, hourly consulting services such as estate-administration support, investment due diligence for joint ventures or real estate propositions, and evaluation of private placement opportunities.

The firm’s investment process begins with an assessment of clients’ cash flow, objectives and risk tolerance and emphasizes passive cash flow generation and downside risk management (including stop-loss levels). It employs a range of strategies — including a third‑party managed macro sleeve used as a core holding, long-term core positions, opportunistic short-term trades, options, short sales, margin where authorized, and recommendations of private placements when appropriate — and typically manages accounts on a discretionary basis while also entering into negotiated performance‑based compensation arrangements with qualified clients.

Distinctive features include an affiliation history with other investment advisers (the firm previously engaged a sub‑adviser to manage its FPC Macro strategy) and a clientele mix that explicitly includes corporate entities, which is less common for firms of this type and size. The firm’s principal also provides services to portfolio companies (including board service) and may receive compensation in the form of fees, equity, options or warrants for those services, a practice the brochure discloses as a potential source of conflicts that the firm seeks to address through policies and procedures.