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Fortress Planning Group

Updated today

Client assets under management

$345,296,879

Clients

283

24% high-net worth

Advisors

5

of 6 employees

Firm type

Team

4-10 advisors or $500M+ in AUM

Clients per advisor

57

Typical

Average account size

$1,220,130

About

Fortress Planning Group provides holistic financial planning and discretionary investment management to individual and high‑net‑worth clients. The firm operates on a fee‑only, asset‑based model and delivers ongoing portfolio oversight, retirement‑account fiduciary services, and regular review meetings through a structured four‑step consultative process.

Portfolios are constructed primarily with broadly diversified mutual funds and ETFs and grounded in modern portfolio theory and long‑term academic research, including Fama‑French factor insights that lead to tilts toward value and small‑cap exposures. The firm cites Dimensional Fund Advisors as a primary implementation partner and supplements core holdings with REITs, individual equities, and short‑term fixed income as client objectives dictate.

A distinctive feature is the firm’s participation in the SmartVestor referral and advertising program offered by Dave Ramsey, a form of endorsement‑style marketing the brochure discloses and that is uncommon among similar team firms. Combined with an explicitly academic, DFA‑focused investment implementation and a stated policy of accepting no commissions, this mix of lead generation and research‑driven portfolio construction sets the firm apart from many peers.

Client services

Financial planning Portfolio management

Expertise

Passive / index investing Factor investing / smart beta Real estate investing

Fee options

Percentage

$0 - $1,000,000: 0.95% $1,000,001 - $2,000,000: 0.75% $2,000,001 - $7,000,000: 0.50% $7,000,001+: 0.25%

Other

Minimum fee: $75 annual maintenance fee in some cases Fee-only: Fees solely based on assets under management; no commissions accepted.

Main office location

Fortress Planning Group

N17 W24222 Riverwood Dr., Suite 145

Pewaukee WI 53188, United States

Number of offices

2

Most active in

Kentucky · Texas · Wisconsin

Disclosures

Exclamation point means they have disclosures of this type. Check mark means no disclosures of this type were found.

Business activities & affiliations

Advisors at this firm

user avatar

Kevin S

Series 65

Pewaukee, WI

Fortress Planning Group

Kevin Sandieson is a financial advisor at Fortress Planning Group with seven years of industry experience. He holds a Series 65 designation and has worked at Fortress Planning Group since 2018. Prior to his advisory role, he was employed at The Master Lock Company from 2014 to 2018. Fortress Planning Group provides holistic financial planning and discretionary portfolio management to individual and high-net-worth clients. The firm employs a four-step consultative process and bases investment decisions on broadly diversified mutual funds and ETFs, guided by academic research and Modern Portfolio Theory.

Passive / index investing Factor investing / smart beta Real estate investing
user avatar

Jake P

Series 63, Series 66

Pewaukee, WI

Fortress Planning Group

Jake Perrine is a financial advisor at Fortress Planning Group with Series 63 and 66 licenses and two years of industry experience. Prior to joining Fortress, he worked at Fidelity Investments and Charles Schwab Co., Inc. Outside of finance, he has experience in the food service industry, having worked at Eric's Hand Tossed Pizza & Sub. Fortress Planning Group provides holistic financial planning and discretionary portfolio management to individual and high-net-worth clients. The firm follows a four-step consultative process and employs broadly diversified mutual funds and ETFs, focusing on value and small-cap factors guided by Modern Portfolio Theory.

Passive / index investing Factor investing / smart beta Real estate investing
user avatar

Catherine M

Series 65

Pewaukee, WI

Fortress Planning Group

Catherine Milligan is a financial advisor at Fortress Planning Group with one year of industry experience. She holds a Series 65 designation and previously worked at Kendra Scott for five years. Fortress Planning Group provides holistic financial planning and discretionary portfolio management to individual and high-net-worth clients. The firm uses a four-step consultative process and relies on diversified mutual funds and exchange-traded funds guided by Modern Portfolio Theory principles.

Passive / index investing Factor investing / smart beta Real estate investing
user avatar

Brian C

CFA®, Series 63

Pewaukee, WI

Fortress Planning Group

Brian Cayon is a CFA® charterholder with 20 years of industry experience. He is currently with Fortress Planning Group, where he has worked since 2022. His prior roles include positions at Northern Trust Company, Waukesha State Bank, Purshe Kaplan Sterling Investments, and Cent, Inc. Fortress Planning Group offers holistic financial planning and discretionary portfolio management to individual and high-net-worth clients, employing a four-step consultative process to develop comprehensive wealth plans. The firm emphasizes diversified portfolios based on academic research and Modern Portfolio Theory, with a focus on value and small-cap factors.

Passive / index investing Factor investing / smart beta Real estate investing
user avatar

Scott W

CFP®, Series 65

Pewaukee, WI

Fortress Planning Group

Scott Wellens is a CFP® and holds a Series 65 license, with 14 years of experience in the financial services industry. He has been with Fortress Planning Group since 2011. Fortress Planning Group offers holistic financial planning and discretionary portfolio management to individual and high-net-worth clients. The firm follows a four-step consultative process and constructs diversified portfolios using mutual funds and ETFs, guided by academic research and Modern Portfolio Theory principles.

Passive / index investing Factor investing / smart beta Real estate investing
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