Fortify Wealth, Inc. logo

Fortify Wealth, Inc.

Updated today

Client assets under management

$114,968,994

Clients

79

41% high-net worth

Advisors

3

of 3 employees

Firm type

Supported

1-3 advisors or $200M+ in AUM

Clients per advisor

26

Low

Average account size

$1,455,304

About

Fortify Wealth serves primarily individual clients, including high‑net‑worth households, and also provides advisory services to corporations and retirement plans. The firm offers discretionary asset management, financial planning and consulting, ongoing management of variable annuity and variable life products, and fiduciary ERISA plan services (providing both 3(21) and 3(38) roles), and it conducts educational seminars and workshops.

Fortify Wealth implements portfolios using a proprietary research methodology that generates an “Approved List” and model allocations, drawing on third‑party data sources such as Morningstar, MoneyGuidePro, and Black Diamond. Portfolios are built around strategic asset allocation with periodic disciplined rebalancing, manager due diligence, and discretionary trading authority to implement client‑specific objectives; variable annuity and life accounts are reviewed on an annual basis.

Noteworthy features include the firm’s public seminars and workshops and that its investment advisor representatives are licensed insurance agents (spending up to 25% of their time on insurance activities), which the brochure discloses can introduce additional product offerings and potential conflicts of interest. The firm also emphasizes ERISA 3(38) fiduciary management and direct management of variable annuity/variable life assets, reflecting a small three‑advisor practice managing roughly $115 million across about 79 clients.

Client services

Financial planning Portfolio management Pension consulting Educational seminars or workshops

Expertise

General retirement planning Income planning Charitable giving & philanthropy College savings (529s, UTMA, etc.) Wealth management

Fee options

Fixed

Financial planning flat fee: $2,000 to $10,000

Percentage

$0+: 0.50% to 1.5% annually, negotiable, can exceed 2.0% +:

Project-based

Financial planning hourly fee: $250-$350 per hour

Other

Account minimum: $1,000,000 Minimum fee: Minimum fee may apply; specific amounts not stated Fee-only: Financial planning fees charged hourly ($250-$350 per hour) or flat fee ($2,000-$10,000)

Main office location

Fortify Wealth, Inc.

106 W. Madison Avenue, Suite 240

St. Louis MO 63122, United States

Number of offices

1

Most active in

Missouri · Texas

Disclosures

Exclamation point means they have disclosures of this type. Check mark means no disclosures of this type were found.

Business activities & affiliations

Advisors at this firm

user avatar

Don M

ChFC®, Series 63, Series 65

St. Louis, MO

Fortify Wealth, Inc.

Don Mckinley is a financial advisor at Fortify Wealth, Inc. with 58 years of industry experience. He holds the ChFC® designation along with Series 63 and 65 licenses. His prior experience includes roles at Kestra Advisory Services, Kestra Investment Services, NFP Advisor Services, and Financial Resources of St. Louis. In addition to his advisory work, he is CEO and insurance agent at McKinley Financial Resources, Inc. Fortify Wealth provides discretionary asset management and financial planning to high-net-worth individuals and corporations. The firm uses a proprietary research process to create diversified model portfolios and offers services including portfolio management, financial planning, and ERISA plan advisory.

General retirement planning Income planning Charitable giving & philanthropy College savings (529s, UTMA, etc.) Wealth management
user avatar

Zachary W

Series 65

St. Louis, MO

Fortify Wealth, Inc.

Zachary Wagganer is a financial advisor at Fortify Wealth, Inc. in St. Louis, MO, with 12 years of industry experience. He holds a Series 65 designation and previously worked at Mosaic Family Wealth, LLC and Moneta Group Investment Advisers, LLC. Outside of his advisory role, he owns Preacher's Kid, a hunting craft business established in 2023. Fortify Wealth provides discretionary asset management and financial planning to high-net-worth individuals, corporations, and retirement plans. The firm emphasizes strategic asset allocation and disciplined rebalancing through a proprietary research process and offers specialized services including variable annuity oversight and ERISA plan options.

General retirement planning Income planning Charitable giving & philanthropy College savings (529s, UTMA, etc.) Wealth management
user avatar

John M

CFP®, Series 66

St. Louis, MO

Fortify Wealth, Inc.

John Mckinley is a CFP® with 21 years of industry experience, currently serving as an advisor at Fortify Wealth, Inc. since 2018. His prior experience includes roles at Kestra Advisory Services, Kestra Investment Services, and NFP Advisor Services. He is also vice-president of McKinley Financial Resources, Inc., where he is involved in insurance planning and advising clients on coverage options. Fortify Wealth provides discretionary asset management and financial planning primarily for high-net-worth individuals, corporations, and retirement plans. The firm uses a proprietary research process to create diversified model portfolios and emphasizes strategic asset allocation and disciplined rebalancing.

General retirement planning Income planning Charitable giving & philanthropy College savings (529s, UTMA, etc.) Wealth management
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