Forsman Financial Services

Forsman Financial Services is a fee-only registered investment adviser that describes its client base as individuals and high‑net‑worth individuals, offering wealth management and both ongoing and project‑based financial planning. The brochure indicates the firm provides investment management on a discretionary or non‑discretionary basis and advises on stocks, mutual funds, ETFs, cash equivalents, and a range of planning topics including business, tax, estate, retirement, and college planning; it also uses a percentage‑of‑assets fee model common among peers.

The firm’s stated investment approach combines fundamental company analysis with principles of modern portfolio theory, emphasizing asset allocation and a mix of passive and active vehicles; specific selection factors include underlying holdings, liquidity, tax efficiency, and smart‑beta considerations. Operationally, the adviser typically executes trades on an individual‑account basis rather than block trading, may accept limited trading discretion via power of attorney, and requires clients to establish custody on an institutional Charles Schwab platform.

Noteworthy differences relative to many peers include a formal affiliation with the principal’s separate CPA practice, with disclosed client referrals between the advisory and accounting businesses (clients are not required to use the CPA and the brochure describes mitigations for that potential conflict). The brochure also shows the firm is newly formed and, at the time of filing, reports no assets under management or clients, which together with the custodian requirement and the owner’s ongoing accounting practice distinguish its current scale and operating structure from more established investment managers.