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Forest Asset Management LLC

Updated today

Total assets under management

$230,712,776

Total clients

106

52% high-net worth

Total advisors

3

of 3 employees

Firm size

Supported

1-3 advisors or $200M+ in AUM

Average clients per advisor

35

Average account size

$2,176,536

About

Forest Asset Management manages approximately $231 million on a discretionary basis for about 100 clients, primarily providing investment management, financial planning, and retirement plan advisory services to individuals, trusts, charities, small businesses and participant-directed retirement plans. The firm also offers project-based consulting and may design written investment policy statements and transition plans for new clients.

The firm follows an evidence‑based, Modern Portfolio Theory approach that emphasizes diversified, buy‑and‑hold portfolios constructed mainly with mutual funds and ETFs (notably Dimensional Fund Advisors, Vanguard and BlackRock) and uses tools such as Monte Carlo analysis to set asset allocation and risk profiles. Portfolios are monitored and rebalanced periodically, and FAM will delegate discrete services—such as fixed income account management—to independent managers when appropriate.

Compared with many peers, FAM routinely uses third‑party sub‑advisers and model portfolios through Focus Partners Advisor Solutions for both back‑office services and discretionary sub‑advisory mandates, and in limited cases recommends separately managed AQR “Flex” long/short strategies (with client agreements and separate program fees). The firm also may employ less liquid vehicles such as interval funds for specific portfolio objectives, offers a third‑party cash aggregation service (Flourish Cash), and maintains a formal succession agreement with a larger service provider—arrangements that are less common among similarly sized advisers.

Client services

Financial planning Portfolio management Pension consulting Selection of other advisers

Expertise

Passive / index investing Tax-loss harvesting Retirement plans for business owners (SEP, solo 401k) Business sale tax planning College savings (529s, UTMA, etc.)

Occupation focus

Founder/Business Owner Retired

Fee options

Fixed

Flat fees may be negotiated annually for accounts over $7 million

Percentage

$200,000 - $499,999: 1.25% $500,000 - $999,999: 1.00% $1,000,000 - $1,999,999: 0.90% $2,000,000 - $2,999,999: 0.80% $3,000,000 - $4,999,999: 0.70% $5,000,000+: 0.60%

Project-based

Financial Planning fees at $350 per hour

Other

Account minimum: $200,000 Minimum fee: Minimum quarterly fee amount of $625 Fee-only: Investment management fees are separate; no commissions charged by FAM.

Main office location

Forest Asset Management LLC

345 E. Burlington Street, Suite C1

Riverside IL 60546, United States

Number of offices

1

Most active in

Illinois · Indiana

Disclosures

Exclamation point means they have disclosures of this type. Check mark means no disclosures of this type were found.

Business activities & affiliations

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