Focused Finances, LLC
Updated today
Data sourced from SEC public records (and other sources when available). Refreshed weekly • Updated today.
Total assets under management
$67,762,635
Total clients
68
35% high-net worth
Total advisors
1
of 1 employees
Firm size
Independent
1 advisor
Average clients per advisor
68
Average account size
$996,509
About
Focused Finances serves primarily individual clients and couples, offering comprehensive financial planning (full plans, focused reviews, and hourly engagements) alongside annual subscription options for ongoing plan maintenance. The firm also provides investment management and coordinates with other professionals, and it facilitates estate-plan document preparation through an external attorney service while maintaining client plans in an online planning tool.
The firm implements discretionary portfolios using mutual funds, ETFs, and individual bonds, emphasizing long-term, buy-and-hold diversification with periodic rebalancing and semi-annual fund reviews that draw on third‑party research such as Mutual Fund Observer. Investment management is offered only to clients who have completed a planning engagement and maintain an active planning subscription, and accounts are custodied through an independent provider with trade execution and institutional support services.
Focused Finances operates as a single-advisor practice with a multi-decade track record and manages roughly $67.7 million for about 68 clients, favoring individualized portfolio construction rather than model-level aggregation (ETF trades may be block-executed when appropriate). The firm has voluntarily subscribed to published fiduciary best practices, discloses its custodian relationship and the non‑markup pass-through arrangement for outsourced estate services, and relies on custodian-provided administrative and research support.
Client services
Financial planning
Portfolio management
Selection of other advisers
Expertise
General retirement planning
Income planning
Demographic focus
Approaching retirement
Fee options
Full Financial Plan starts at $7,500; Financial Review fee $3,500; Annual planning subscriptions $4,200 or $2,100 per year
$0 - $3,000,000: 0.60% annually $3,000,001+: 0.30% annually
$400 per hour, minimum of three hours
Annual financial planning subscription fees: Silver Service Level $4,200 annually ($350/month); Bronze Service Level $2,100 annually ($175/month)
Account minimum: $250,000 Fee-only: Financial planning fees starting at $7,500 for Full Financial Plan; $3,500 for Financial Review; $400 per hour for hourly projects (minimum 3 hours); Annual planning subscriptions at $4,200/year ($350/month) for Silver level and $2,100/year ($175/month) for Bronze level.
Main office location
Focused Finances, LLC
1300 Clay Street, Suite 600
Oakland CA 94612, United States
Number of offices
1
Most active in
Focused Finances, LLC has reported serving >5 clients in these states in the last 12 months.
California · Louisiana
Disclosures
Firm disclosures are reported in Form ADV Part 1A, Item 11. They include criminal charges, regulatory actions, civil proceedings, and professional disciplinary events involving the firm or its advisory affiliates.
Exclamation point means they have disclosures of this type. Check mark means no disclosures of this type were found.
Business activities & affiliations
These affiliations may expand the services this firm offers and, in some cases, how they are compensated.
Is not active or affiliated with:
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Insurance agent
They sell insurance products and may earn commissions on those sales.
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Broker-dealer / trader
They provide brokerage services and may earn transaction-based compensation in addition to advisory fees.
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Bank
They're affiliated with a bank that may offer its own financial products and services.
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Trust company
They provide trust and estate administration services, typically for separate fees.
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Fund sponsor
They manage or sponsor investment funds and may earn management or performance-based fees if clients invest in them.
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Accountant / CPA / tax prep
They offer tax and accounting services, typically for separate fees.
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Lawyer
They provide legal services, typically billed separately.
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Real estate agent
They facilitate real estate transactions and may earn commissions.
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Other specialized services
They may provide services such as pension consulting or municipal advisory work, typically for separate fees.
Forms ADV
Quick links
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