Focused Alpha, LLC logo

Focused Alpha, LLC

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Client assets under management

$492,733,258

Clients

541

24% high-net worth

Advisors

6

of 8 employees

Firm type

Team

4-10 advisors or $500M+ in AUM

Clients per advisor

90

High

Average account size

$910,782

About

Focused Alpha is a team-based SEC-registered adviser managing roughly $664 million for about 540 clients through a six-advisor team. The firm provides discretionary portfolio management, standalone and integrated financial planning, participant education and consulting for employer-sponsored 401(k) plans, and periodic educational seminars for pre-retirees and retirees.

Its investment process is rules- and model-driven, emphasizing tail-risk management and a behavioral-finance framework the brochure calls “ESP” to reduce emotion-driven decisions; the firm uses quantitative optimization, technical analysis, and third-party models in portfolio construction. Portfolios typically employ mutual funds, ETFs and individual securities and, where appropriate, limited option strategies and exposure to digital assets, and FA may allocate client assets to third-party sub-advisers through model platforms.

What is distinctive for a firm of this size is that FA operates its portfolio services exclusively through a wrap-fee program and discloses that advisory personnel may receive commission-based compensation for insurance products (the firm’s representatives are licensed insurance agents), arrangements it notes can create conflicts of interest. The firm also serves institutional-type clients such as state or municipal entities, maintains a sub-advisory relationship with Fidelity Managed Account Xchange (FMAX), and participates in institutional custodian programs that provide third‑party services and benefits disclosed in its brochure.

Client services

Financial planning Portfolio management Selection of other advisers

Expertise

Options & derivatives strategies Tax-loss harvesting Concentrated stock management

Fee options

Fixed

Financial planning fees range from $500 to $25,000 on a fixed fee basis.

Commissions

Advisory professionals may receive commission-based compensation for the sale of insurance products.

Project-based

$350 per hour for financial planning services.

Other

Account minimum: $250,000

Main office location

Focused Alpha, LLC

5680 Greenwood Plaza Blvd, Suite 120

Greenwood Village CO 80111, United States

Number of offices

6

Most active in

Arizona · California · Colorado · Florida · Illinois · Louisiana · Maryland · Michigan · Nebraska · Nevada · New Hampshire · North Carolina · Oregon · Texas · Virginia · Washington

Disclosures

Exclamation point means they have disclosures of this type. Check mark means no disclosures of this type were found.

Business activities & affiliations

Advisors at this firm

user avatar

Ryan F

Series 66

Phoenix, AZ

Focused Alpha, LLC

Ryan Freberg is a financial advisor at Focused Alpha, LLC with 13 years of industry experience. He previously worked at UBS Financial Services Inc. for nine years before joining Focused Alpha in 2024. Freberg holds a Series 66 designation. Focused Alpha, LLC is a registered investment adviser managing approximately $562 million for around 509 clients through an eight-advisor team. The firm employs a rules-based, process-driven investment approach focused on tail-risk management and behaviorally informed decision rules, offering discretionary portfolio management, financial planning, 401(k) consulting, and educational workshops.

Options & derivatives strategies Tax-loss harvesting Concentrated stock management
user avatar

Matthew T

CFP®, Series 63, Series 65, Series 66

Phoenix, AZ

Focused Alpha, LLC

Matthew Tarini is a Certified Financial Planner® with 30 years of industry experience. He is currently with Focused Alpha, LLC, where he has worked since 2024. Prior to that, he was with Nations Financial Group, Inc. from 2021 to 2024 and Wells Fargo Advisors Financial Network LLC from 2009 to 2021. Focused Alpha, LLC manages approximately $562 million for around 509 clients through an eight-advisor team. The firm provides discretionary portfolio management, financial planning, 401(k) consulting, and educational workshops, utilizing a rules-based, process-driven investment approach that incorporates quantitative optimization, technical and fundamental analysis, and a range of investment vehicles.

Options & derivatives strategies Tax-loss harvesting Concentrated stock management
user avatar

Daniel B

Series 66

Greenwood Village, CO

Focused Alpha, LLC

Daniel Barotz is a financial advisor at Focused Alpha, LLC with 19 years of industry experience. He holds the Series 66 designation and previously worked at UBS Financial Services Inc. from 2013 to 2021. Outside of his advisory role, Barotz serves on the investment committee of Temple Emanuel and is involved as a partner and investor in several ventures, including a catering logistics business and technology companies focused on solar energy, educational AI platforms, and medication adherence systems. Focused Alpha, LLC is a registered investment adviser managing approximately $562 million for over 500 clients through an eight-advisor team. The firm employs a rules-based, process-driven investment approach emphasizing tail-risk management and behaviorally informed decision rules, utilizing quantitative optimization, technical and fundamental analysis, and a diverse range of investment vehicles.

Options & derivatives strategies Tax-loss harvesting Concentrated stock management
user avatar

Robert S

Series 63, Series 65

Greenwood Village, CO

Focused Alpha, LLC

Robert Straus is a financial advisor with Focused Alpha, LLC, holding Series 63 and Series 65 designations and bringing 33 years of industry experience. Prior to joining Focused Alpha in 2024, he worked at Schwab Wealth Advisory, Inc. from 2015 to 2023. Outside of his advisory role, he is the founder and CEO of Polar Lights Publishing, LLC, where he engages in writing and speaking. Focused Alpha, LLC manages approximately $562 million for around 509 clients through an eight-advisor team. The firm employs a rules-based, process-driven investment approach focused on tail-risk management and emotion-free decision rules, utilizing quantitative optimization alongside technical and fundamental analysis to construct diversified portfolios.

Options & derivatives strategies Tax-loss harvesting Concentrated stock management
user avatar

Kevin G

Series 63, Series 65

Greenwood Village, CO

Focused Alpha, LLC

Kevin Goldin is a financial advisor with Focused Alpha, LLC and holds Series 63 and Series 65 licenses. He has 32 years of industry experience, including roles at Morgan Stanley and Morgan Stanley Private Bank. He is also CEO of Goldin Wealth Management, an advisory business. Focused Alpha, LLC is an eight-advisor team managing approximately $562 million for about 509 clients. The firm employs a rules-based, process-driven investment approach emphasizing tail-risk management and behaviorally informed decision rules, offering discretionary portfolio management, financial planning, 401(k) consulting, and educational workshops.

Options & derivatives strategies Tax-loss harvesting Concentrated stock management
user avatar

Connor J

Series 66

Tempe, AZ

Focused Alpha, LLC

Connor Jackson is a financial advisor at Focused Alpha, LLC with 10 years of industry experience. He holds the Series 66 designation and has previously worked at Merrill and John Hancock Investment Management Distributors LLC. He conducts business under the DBA Four Corners Wealth Partners. Focused Alpha, LLC manages approximately $562 million for around 509 clients through an eight-advisor team. The firm employs a rules-based, process-driven investment approach focused on tail-risk management and behaviorally informed decision rules, offering discretionary portfolio management, financial planning, 401(k) consulting, and educational seminars.

Options & derivatives strategies Tax-loss harvesting Concentrated stock management
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