Fluent Financial, LLC logo

Fluent Financial, LLC

Updated today

Client assets under management

$323,781,109

Clients

251

35% high-net worth

Advisors

4

of 9 employees

Firm type

Supported

1-3 advisors or $200M+ in AUM

Clients per advisor

63

Typical

Average account size

$1,289,965

About

Fluent Financial serves individuals (including high net worth clients), trusts, pension plans and business entities with asset management, comprehensive portfolio management (delivered exclusively through a wrap fee program), financial planning and pension consulting. The firm’s Form ADV notes it provides individualized advisory services and written financial plans or consultations tailored to clients’ goals and circumstances.

The firm combines multiple methods of analysis — including fundamental, technical (charting), and cyclical analysis — and reviews third‑party managers as part of its investment process. Fluent Financial discloses that it may employ margin transactions, options and both short‑ and long‑term trading strategies, and that asset management is implemented on a discretionary basis within its wrap accounts.

Noteworthy features in the brochure include that asset management is offered only through a wrap fee program and that pension consulting explicitly includes participant education and ongoing plan review as part of services to plan sponsors. The brochure also discloses that some representatives are registered to sell commissionable securities and insurance products through Private Client Services, LLC and that the firm uses margin and options in client accounts, which collectively distinguish its service mix and operational arrangements from many peers.

Client services

Financial planning Portfolio management Pension consulting Selection of other advisers Educational seminars or workshops

Expertise

Charitable giving & philanthropy College savings (529s, UTMA, etc.)

Fee options

Fixed

Flat fees for financial planning generally range from $1,500 to $15,000, negotiable.

Commissions

Commission for sale of securities in non-advisory accounts by registered representatives; commissions for insurance sales.

Project-based

$450 per hour for financial planning and consulting; up to $450 per hour for pension consulting.

Other

Fee-only: Financial planning and consulting: hourly fee of $450; flat fees generally range from $1,500 to $15,000, negotiable. Pension consulting fees based on percentage of plan assets up to 1.00% or hourly up to $450.

Main office location

Fluent Financial, LLC

14800 Landmark Blvd., Suite 848

Dallas TX 75254, United States

Number of offices

1

Most active in

Louisiana · New Mexico · Texas

Disclosures

Exclamation point means they have disclosures of this type. Check mark means no disclosures of this type were found.

Business activities & affiliations

Advisors at this firm

user avatar

Matthew P

Series 65

Dallas, TX

Fluent Financial, LLC

Matthew Pence is a financial advisor at Fluent Financial, LLC in Dallas, TX, holding a Series 65 license with three years of industry experience. He previously worked at Fisher Investments for six years and has additional experience at Wells Fargo. Fluent Financial manages approximately $297 million in discretionary assets for individuals, trusts, pension plans, and business entities, offering asset management through wrap-fee programs as well as financial planning and pension consulting services. The firm’s investment process incorporates fundamental, technical, and cyclical analysis, third-party manager due diligence, and various trading strategies within individualized, discretionary accounts.

Charitable giving & philanthropy College savings (529s, UTMA, etc.)
user avatar

Mitchell K

CFP®, Series 63

Dallas, TX

Fluent Financial, LLC

Mitchell Kramer is a CFP® with 29 years of industry experience, currently serving at Fluent Financial, LLC in Dallas, TX. He has worked with Private Client Services since 2018 and has been with Fluent Financial since 2005, including a period affiliated with LPL Financial. Outside of his advisory work, he is a driving instructor and coach for the Porsche Club of America and serves on the advisory council for the Texas Tech Rawls School of Business. Fluent Financial manages approximately $297 million in discretionary assets for individuals, trusts, pension plans, and business entities, focusing on asset management through wrap-fee programs alongside financial planning and pension consulting. The firm’s investment approach integrates fundamental, technical, and cyclical analysis with active trading strategies within individualized discretionary accounts.

Charitable giving & philanthropy College savings (529s, UTMA, etc.)
user avatar

Ian C

Series 63, Series 66

Dallas, TX

Fluent Financial, LLC

Ian Cobb is a financial advisor at Fluent Financial, LLC in Dallas, TX, holding Series 63 and Series 66 licenses with two years of industry experience. His prior roles include positions at GuideStone Capital Management and TD Ameritrade. Fluent Financial manages approximately $297 million in discretionary assets for individuals, trusts, pension plans, and business entities, offering asset management through wrap-fee programs along with financial planning and pension consulting services. The firm’s investment approach incorporates fundamental, technical, and cyclical analysis, third-party manager due diligence, and a variety of trading strategies within individualized, discretionary wrap accounts.

Charitable giving & philanthropy College savings (529s, UTMA, etc.)
user avatar

Trey T

Series 63, Series 66

Dallas, TX

Fluent Financial, LLC

Trey Talley is a financial advisor at Fluent Financial, LLC in Dallas, TX, holding Series 63 and Series 66 licenses with eight years of industry experience. His prior roles include positions at Charles Schwab, JPMorgan Securities LLC, and TD Ameritrade. Fluent Financial manages approximately $297 million in discretionary assets for individuals, trusts, pension plans, and business entities, offering asset management through wrap-fee programs alongside financial planning and pension consulting services. The firm employs a multi-faceted investment approach that includes fundamental, technical, and cyclical analysis, third-party manager due diligence, and various trading strategies within individualized discretionary accounts.

Charitable giving & philanthropy College savings (529s, UTMA, etc.)
Warmer team member

Not sure where to start?

We'll help you think it through – whether you ultimately need an advisor or not.

Call (201) 292-4557

Warmer provides personalized recommendations and introductions to independent fiduciary advisors. We do not supervise advisors, manage or hold assets, guarantee performance, or provide advice about specific investments.

Each advisor listed on our site is an independent fiduciary responsible for their own advice. Warmer may receive fees from advisors for participation or referrals; these fees are paid by advisors and do not affect the fees clients pay for advisory services.

For advisor listings, we rely on sources including public filings and data provided by advisors, and we cannot guarantee that all information is current or accurate. Please review an advisor's Form ADV and do your own diligence before entering into an advisory relationship.

By using our service, you agree to Warmer's Terms of Service and Advisory Agreement and Privacy Policy. Logos provided by Logo.dev

© 2026 Warmer Holdings Inc. ("Warmer")