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Flourish Wealth Management Inc.

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Client assets under management

$453,217,741

Clients

157

94% high-net worth

Advisors

5

of 8 employees

Firm type

Team

4-10 advisors or $500M+ in AUM

Clients per advisor

31

Low

Average account size

$2,886,737

About

Flourish Wealth Management serves individuals (including high‑net‑worth clients), trusts, foundations, qualified retirement plans, charitable organizations and businesses. The firm provides comprehensive wealth management and investment management services, supplemented by financial planning, project‑based consulting, and participant‑directed retirement plan advisory support.

The firm's investment approach is rooted in Modern Portfolio Theory and a buy‑and‑hold orientation, emphasizing broadly diversified, low‑cost mutual funds and ETFs and, where appropriate, conservative fixed‑income portfolios or laddered bond strategies. Flourish uses model portfolios and Monte Carlo analysis to set asset allocations, but will retain individual or highly appreciated securities in specific tax or legacy situations and can incorporate SRI/ESG strategies at client request.

Distinctive features include a relatively concentrated ownership structure (a single majority owner with a minority co‑owner) and a small advisory team managing approximately $455 million, operating as a fee‑only fiduciary adviser that routinely uses Schwab Advisor Services for custody and execution. The firm coordinates retirement‑plan discretionary management with a third party, generally does not aggregate mutual fund trades, and, unusually among peers, leaves proxy voting to clients rather than voting proxies on their behalf.

Client services

Financial planning Portfolio management Pension consulting
Project-based financial consulting services

Expertise

Wealth management Passive / index investing Factor investing / smart beta

Fee options

Fixed

$7,500 to $30,000 fixed fee for financial planning services

Percentage

$0 - $1,000,000: 1.00% $1,000,001 - $5,000,000: 0.80% $5,000,001 - $10,000,000: 0.60% $10,000,001 - $15,000,000: 0.40% $15,000,001+: Negotiable

Project-based

$150 to $400 per hour depending on scope and professional engaged

Other

Account minimum: $1,000,000 Minimum fee: Minimum annual fee of $10,000 for Wealth Management Services Fee-only: Fee-only advisor; does not receive commissions or other forms of compensation

Main office location

Flourish Wealth Management Inc.

3300 Edinborough Way, Suite 420

Edina MN 55435, United States

Number of offices

2

Most active in

California · Florida · Minnesota · Texas · Wisconsin

Disclosures

Exclamation point means they have disclosures of this type. Check mark means no disclosures of this type were found.

Business activities & affiliations

Advisors at this firm

user avatar

Jay P

Series 65, Series 66

Edina, MN

Flourish Wealth Management Inc.

Jay Pluimer is a financial advisor with Flourish Wealth Management Inc. in Edina, MN, holding Series 65 and Series 66 licenses and bringing 11 years of industry experience. He has been with Flourish Wealth Management since 2016. Outside of his advisory role, he is a co-owner of rental property in California. Flourish Wealth Management provides wealth management, investment management, financial planning, and retirement-plan advisory services to individuals, trusts, foundations, charitable organizations, and businesses. The firm employs a Modern Portfolio Theory-based, buy-and-hold investment approach with an emphasis on broadly diversified, low-cost mutual funds and ETFs, and incorporates passive and factor-based strategies alongside client-requested SRI/ESG solutions.

Wealth management Passive / index investing Factor investing / smart beta
user avatar

Kathleen L

CFP®

Edina, MN

Flourish Wealth Management Inc.

Kathleen Longo is a CFP® professional with 11 years of industry experience. She has been with Flourish Wealth Management, Inc. since 2014. Outside of her advisory role, she co-owns rental property in California. Flourish Wealth Management serves individuals, trusts, foundations, charitable organizations, and businesses with wealth management, investment management, financial planning, and retirement-plan advisory services. The firm employs a buy-and-hold investment approach grounded in Modern Portfolio Theory, focusing on broadly diversified, low-cost mutual funds and ETFs, and incorporates passive and factor-based strategies tailored to client needs.

Wealth management Passive / index investing Factor investing / smart beta
user avatar

Jaclyn M

CFP®, Series 65, Series 66

Westlake Village, CA

Flourish Wealth Management Inc.

Jaclyn Mercer is a CFP®-certified financial advisor at Flourish Wealth Management Inc. with nine years of industry experience. She previously worked at Ellevest, LPL Financial, and Summit Wealth Management Group. Mercer holds Series 65 and Series 66 licenses and is based in Westlake Village, CA. Flourish Wealth Management provides wealth management, investment management, financial planning, and retirement-plan advisory services to individuals, trusts, foundations, charitable organizations, and businesses. The firm uses a Modern Portfolio Theory-based, buy-and-hold investment approach focused on broadly diversified, low-cost mutual funds and ETFs, incorporating passive and factor-based strategies tailored to client needs.

Wealth management Passive / index investing Factor investing / smart beta
user avatar

Jayden S

Series 65

Edina, MN

Flourish Wealth Management Inc.

Jayden Shultz is a financial advisor at Flourish Wealth Management Inc. with a Series 65 credential and experience that includes roles at Northwestern Mutual and the University of St. Thomas. He has been with Flourish Wealth Management since 2024. Flourish Wealth Management provides wealth management, investment management, financial planning, and retirement-plan advisory services to individuals, trusts, foundations, charitable organizations, and businesses. The firm employs a buy-and-hold investment approach grounded in Modern Portfolio Theory, emphasizing diversified, low-cost mutual funds and ETFs, and incorporates passive and factor-based strategies tailored to client needs.

Wealth management Passive / index investing Factor investing / smart beta
user avatar

Joseph F

Series 65

Edina, MN

Flourish Wealth Management Inc.

Joseph Fenwick is a financial advisor at Flourish Wealth Management Inc. in Edina, MN, holding a Series 65 designation with two years of industry experience. He previously worked at Hoffmann & Swintek LLC from 2016 to 2020 before joining Flourish Wealth Management in 2020. Flourish Wealth Management provides wealth management, investment management, financial planning, and retirement-plan advisory services to individuals, trusts, foundations, charitable organizations, and businesses. The firm uses a Modern Portfolio Theory-based, buy-and-hold investment approach focused on broadly diversified, low-cost mutual funds and ETFs, incorporating asset-allocation modeling and offering SRI/ESG solutions upon client request.

Wealth management Passive / index investing Factor investing / smart beta
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