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Florida Financial Planning LLC

Updated today

Client assets under management

$0

Clients

8

0% high-net worth

Advisors

1

of 1 employees

Firm type

Independent

1 advisor

Clients per advisor

8

Very Low

Average account size

$0

About

Florida Financial Planning LLC is a registered investment adviser that provides comprehensive financial planning to individuals and high‑net‑worth individuals, offering both ongoing and one‑time project engagements that cover retirement planning, estate and tax planning, cash‑flow and debt management, business planning, insurance review, and investment analysis. The firm operates on a fee‑only basis and may recommend third‑party professionals (attorneys, accountants, custodians) without receiving referral compensation.

The firm’s planning process emphasizes holistic analysis and written plans, using cash‑flow modeling and a mix of analytical approaches—fundamental, technical, cyclical analysis and principles from Modern Portfolio Theory—for investment recommendations included in those plans. It does not provide discretionary investment management, does not accept custody of client assets, and clients are responsible for implementing recommendations through their chosen custodians.

Compared with many peers in the investment‑manager space, the firm does not charge percentage‑of‑assets‑under‑management fees and does not offer performance‑based or wrap arrangements, relying instead on fixed and recurring planning fees and project engagements. The firm is newly established and led by a CFP® professional with prior advisory experience, making its emphasis on fee‑only financial planning rather than discretionary asset management a distinguishing feature.

Client services

Financial planning

Expertise

Business ownership considerations Business exit / sale strategy Cash flow / budgeting College savings (529s, UTMA, etc.)

Fee options

Fixed

One-Time Financial Planning fixed fees from $1,500 to $10,000

Other

Minimum fee: Initial fee up to $2,400 for ongoing financial planning Fee-only: Ongoing Financial Planning annual fee ranges from $4,500 to $12,000; One-Time Financial Planning fixed fees range from $1,500 to $10,000

Main office location

Florida Financial Planning LLC

Winter Garden FL, United States

Number of offices

1

Most active in

Florida

Disclosures

Exclamation point means they have disclosures of this type. Check mark means no disclosures of this type were found.

Business activities & affiliations

Advisors at this firm

Keith H

CFP®

Winter Garden, FL

Florida Financial Planning LLC

Ready to retire with confidence? I'm Keith Hensley, a CFP® professional and fiduciary financial advisor helping near-retirees and retirees in Orlando, Florida navigate one of life's biggest transitions. Whether you're approaching retirement or already there, I provide flat-fee financial planning that's completely transparent and conflict-free. Here's how I'm different. My firm is fee-only and advice-only. That means I don't sell products, earn commissions, or have hidden agendas. You pay a flat fee for comprehensive financial planning, and I work for you. Period. Our focus is on your most pressing questions... - When can I retire? - How much can I safely withdraw each year? - How do I turn my savings into a paycheck? - When should I apply for Social Security? - How do I minimize taxes in retirement? - Will I run out of money? Who do I work with? Primarily near-retirees and retirees in the Orlando area who want a trusted partner to help them make smart decisions about retirement income, Social Security timing, tax planning, and investment strategies. I also work with younger professionals who are serious about building wealth. What should you expect? I'm naturally laid back and genuinely interested in your story. This isn't about pushing products or rushing through meetings. It's about understanding your goals, addressing your concerns, and building a financial plan that works for your life. As a fiduciary, I'm legally required to put your interests first. But beyond the legal requirement, that's just how I believe financial planning should work. Why do Orlando families trust Florida Financial Planning? You're working with a local CFP® professional who understands the Orlando market and serves families in this community. No national call centers. No rotating advisors. Just straightforward, transparent financial planning from someone who's invested in your success.

General retirement planning Retirement income strategy Income planning
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