Florian Financial Group LLC logo

Florian Financial Group LLC

Updated today

Client assets under management

$186,405,240

Clients

245

24% high-net worth

Advisors

3

of 8 employees

Firm type

Supported

1-3 advisors or $200M+ in AUM

Clients per advisor

82

High

Average account size

$760,838

About

Florian Financial Group LLC is an SEC‑registered adviser that manages roughly $215 million for about 245 clients, serving individuals (including high‑net‑worth clients), families, trusts, charitable organizations and retirement plans. The firm provides discretionary portfolio management, written financial planning, and retirement plan/ERISA advisory services, including participant education and plan‑level investment policy work.

Investment advice is implemented through individualized Investment Policy Statements and a menu of tactical asset allocation and “risk‑managed” strategies that rely on independent third‑party research and a mix of mutual funds and ETFs (active and index). Several strategies include explicit 12‑month loss thresholds tied to risk profiles (ranging from about 2.5% to 20%) and use a third‑party proprietary market indicator that can move assets partly or wholly to money‑market funds to reduce downside exposure.

Distinctive operational features include a long operating history (predecessor firm dating to 1997), the firm’s relationship with Schwab Institutional for custody and institutional services, and disclosure that certain firm members are separately licensed insurance agents — potential conflicts the firm documents and addresses in its policies. The firm also notes it may possess held‑away online credentials (resulting in imputed custody and an annual surprise independent examination), does not accept performance‑based fees, and does not vote client proxies.

Client services

Financial planning Portfolio management Pension consulting

Expertise

Retirement income strategy General retirement planning Wealth management Tax-loss harvesting Real estate investing

Occupation focus

Retired Founder/Business Owner

Fee options

Fixed

Typically $500 to $2,000 fixed fee for Financial Planning

Percentage

$0 - $300,000: 1.20% $300,001 - $1,000,000: 0.86% $1,000,000 - $2,000,000: 0.70% $2,000,001+: 0.50%

Project-based

Main office location

Florian Financial Group LLC

1825 Maple Road, Suite 240

Williamsville NY 14221, United States

Number of offices

1

Most active in

Florida · New York

Disclosures

Exclamation point means they have disclosures of this type. Check mark means no disclosures of this type were found.

Business activities & affiliations

Advisors at this firm

user avatar

Shane C

Series 66

Fairport, NY

Florian Financial Group LLC

Shane Curry is a financial advisor at Florian Financial Group LLC with three years of industry experience. He holds the Series 66 designation and previously worked at Charles Schwab & Co., Inc. for three years. Outside of his advisory career, he has experience in various roles including in the food service and energy sectors. Florian Financial Group serves individuals, families, trusts, charitable organizations, and employer-sponsored retirement plans by providing discretionary portfolio management, written financial planning, and retirement-plan advisory services. The firm utilizes tactical asset allocation models and a risk-managed strategy based on proprietary market indicators, typically managing portfolios on a discretionary basis in alignment with client Investment Policy Statements.

Retirement income strategy General retirement planning Wealth management Tax-loss harvesting Real estate investing Retired Founder/Business Owner
user avatar

Robert F

CFP®, Series 63, Series 65

Williamsville, NY

Florian Financial Group LLC

Robert Florian is a CFP® with over 30 years of experience in financial advising, currently operating through Florian Financial Group LLC in Williamsville, NY. He holds Series 63 and Series 65 licenses and has been involved with his firm since 1996. Outside of his advisory work, he participates in a wellness app partnership called Well Fit Plus, which he started in 2016. Florian Financial Group serves individuals, families, trusts, charitable organizations, and employer-sponsored retirement plans by providing discretionary portfolio management, written financial planning, and retirement-plan advisory services. The firm employs tactical asset allocation and a risk-managed strategy using proprietary market indicators, managing portfolios that typically combine actively managed mutual funds, index funds, and ETFs in accordance with client Investment Policy Statements.

Retirement income strategy General retirement planning Wealth management Tax-loss harvesting Real estate investing Retired Founder/Business Owner
user avatar

Jeffrey M

Series 63, Series 65

Williamsville, NY

Florian Financial Group LLC

Jeffrey May is a financial advisor at Florian Financial Group LLC with 18 years of industry experience. He holds Series 63 and Series 65 licenses and previously worked at Charles Schwab for 12 years. Florian Financial Group serves individuals, families, trusts, charitable organizations, and employer-sponsored retirement plans by providing discretionary portfolio management, written financial planning, and retirement-plan advisory services. The firm uses tactical asset allocation and a risk-managed strategy based on proprietary market indicators, typically managing portfolios on a discretionary basis according to each client’s Investment Policy Statement.

Retirement income strategy General retirement planning Wealth management Tax-loss harvesting Real estate investing Retired Founder/Business Owner
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