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FirstGen Wealth

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Client assets under management

$6,900,000

Clients

21

0% high-net worth

Advisors

1

of 1 employees

Firm type

Independent

1 advisor

Clients per advisor

21

Typical

Average account size

$328,571

About

FirstGen Wealth is a small, independent advisory firm that works primarily with individual clients and also provides services to employer plan sponsors. The firm offers discretionary investment management alongside a range of financial planning engagements — ongoing, project-based, and limited hourly sessions — and delivers educational seminars and speaking engagements.

The firm’s investment approach emphasizes passive asset-allocation grounded in Modern Portfolio Theory and a long-term focus, with portfolios constructed mainly from low-cost index funds and ETFs. Financial planning is integrated into the advisory process via a web-based planning platform, and ongoing planning engagements include monitoring and periodic reviews over a multi-month commitment.

What is notable relative to peers is the firm’s outward-facing educational work and pension consulting: it conducts paid and sometimes pro-bono seminars and runs a small-group educational program (limited to about 15 participants) and a podcast, while also providing employee benefit plan services to plan sponsors. In its plan work the firm discloses limits on advising for certain excluded assets (e.g., employer securities, non-publicly traded real estate, participant loans), a level of pension-consulting capability that is less common among similar independent advisors.

Client services

Financial planning Portfolio management Pension consulting Educational seminars or workshops

Expertise

College savings (529s, UTMA, etc.) Business ownership considerations Retirement income strategy Cash flow / budgeting General estate planning guidance

Occupation focus

Founder/Business Owner Executive

Fee options

Fixed

Fixed fees for Limited Financial Planning Sessions typically range from $990 to $2,970; Project-Based Financial Planning fees $3,500-$6,000 individuals, $5,000-$7,000 couples; Financial Check-Up fees $1,500-$4,000

Percentage

0.25% to 0.50% annually for Investment Management Services (stand-alone)

Project-based

Limited Financial Planning Sessions at $495 per hour

Subscriptions

Ongoing Financial Planning fees paid monthly or quarterly in advance with minimum annual fee of $6,500 (exclusive of upfront fee); upfront fee ranges $1,000-$2,500 (may be waived)

Other

Minimum fee: Minimum annual fee of $6,500 for Ongoing Financial Planning Services (exclusive of upfront fee) Fee-only: Limited Financial Planning Sessions hourly rate $495/hour; fixed fees typically $990 to $2,970; Project-Based Financial Planning $3,500-$6,000 individuals, $5,000-$7,000 couples; Financial Check-Up $1,500-$4,000

Main office location

FirstGen Wealth

Chicago IL, United States

Number of offices

1

Most active in

California · Illinois

Disclosures

Exclamation point means they have disclosures of this type. Check mark means no disclosures of this type were found.

Business activities & affiliations

Advisors at this firm

Valerie R

CFP®

Chicago, IL

FirstGen Wealth

We guide First Gen Wealth Builders to align money with purpose. When you’re a First Gen, the financial safety net didn’t exist. You built your own. We partner with individuals, families, and entrepreneurs who’ve built success from the ground up. Does this sound like you? You’re ready for guidance that feels aligned, not intimidating. Advice that honors where you came from and helps you build what’s next. Hiring a financial planner? That’s new territory. No one in your family has done this before. Success has evolved. The questions are bigger now — more strategic, more intentional. -How do I balance saving and investing for my family with still having the freedom to travel, be present and enjoy life? -How do we protect what we’ve built, legally, financially, and emotionally, in a system that wasn’t built for us? -How do I make smarter decisions around taxes, equity comp, and investments, without second-guessing every move? Enter FirstGen Wealth: A Financial Life Planning Practice - Independent - Fee-Only (one flat fee for financial planning and Investment Management) -Fiduciary 100% of the time - Virtual - Based in Chicago and work with clients nationwide (most clients are in CA, NY, NJ, WA, VA, GA, and TX) Meet Valerie Rivera, CFP®, Founder & Financial Planner: -CERTIFIED FINANCIAL PLANNER™ professional with nearly 20 years of experience advising clients with $10–$20 million portfolios. Now using that same expertise to empower First Gen Wealth Builders. -Wife, mother, homeowner, and business owner bringing real-world perspective to every financial plan. - A proud First Gen who built her own financial safety net and reached Coast FI by 40. Passionate about tax planning, travel, and helping others design lives of freedom and purpose. Her six-year-old has already visited more than 15 countries, and I’m always planning the next four. -Culturally competent, inclusive, and a proud LGBTQ+ ally committed to financial equity and social justice.

Business ownership considerations Tax strategies for small businesses Business exit / sale strategy Founder/Business Owner Executive Gen Y/Millennials (Born 1980-1995)
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