First Heartland Consultants, Inc. logo

First Heartland Consultants, Inc.

Updated today

Total assets under management

$1,771,078,009

Total clients

6,665

3% high-net worth

Total advisors

83

of 92 employees

Firm size

Enterprise

51-2,000 advisors or $10B+ in AUM

Average clients per advisor

80

Average account size

$265,728

About

First Heartland Consultants provides advisory services to a broad client mix that includes individual investors (both non‑HNW and high‑net‑worth clients), employer‑sponsored retirement plan participants, charitable organizations, and corporate entities. The firm offers financial planning and consulting, model‑based management for self‑directed 401(k) accounts through The Pacific Financial Group (TPFG), non‑wrap and wrap asset management, and third‑party asset management (TAMP) solutions.

Advice is delivered through a network of independent investment adviser representatives (IARs) who serve as the primary client contact, gather client information, and recommend or implement strategies consistent with client objectives; non‑wrap accounts may be managed on a discretionary basis while SDBA and planning services are typically non‑discretionary. IARs use a mix of cyclical, fundamental and technical analysis and may implement recommendations through affiliated or unaffiliated broker‑dealers, custodians, or insurance channels when licensed.

Distinctive aspects disclosed in the brochure include the firm’s common ownership with an affiliated broker‑dealer and affiliated insurance businesses, its formal role as liaison to third‑party model managers (TPFG) using single‑ticker, fund‑of‑fund model portfolios for plan participants, and a range of referral and transition‑assistance arrangements for IARs (including forgivable loans and other incentives) that the firm identifies as potential conflicts and addresses in policy. The brochure also discloses a prior SEC enforcement matter and resulting remedial actions, which the firm notes in describing its compliance and disclosure practices.

Client services

Financial planning Portfolio management Pension consulting Selection of other advisers Newsletters or periodicals Educational seminars or workshops

Fee options

Fixed

Negotiable fixed fees for financial planning and consulting services with no minimum or maximum

Commissions

Commissions earned by IARs for insurance and securities products sold through affiliated broker-dealer (FH Capital)

Project-based

Up to $250 per hour for financial planning and consulting services

Other

Account minimum: $6,500 Fee-only: Hourly fee up to $250 per hour (negotiable); Fixed fees (negotiable, no minimum or maximum)

Disclosures

Exclamation point means they have disclosures of this type. Check mark means no disclosures of this type were found.

Business activities & affiliations

Main office location

First Heartland Consultants, Inc.

4101 Lake St. Louis Blvd

Lake St. Louis MO 63367, United States

Number of offices

69

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