First Command Advisory Services

First Command serves a broad mix of individual, high-net-worth, corporate and charitable clients through a multi-service platform that includes financial planning, discretionary asset management models, brokerage recommendations and insurance and banking product distribution via affiliated entities. The firm emphasizes ongoing, advisor-led planning relationships and offers a structured Tailored Professional Services (TPS) engagement for individual clients.

The firm emphasizes face-to-face financial coaching and delivers TPS on a 12-month engagement cycle that includes a written financial plan, periodic progress meetings and access to a designated advisor; its Asset Management Solutions (AMS) program uses an in-house Investment Management Team to construct and periodically rebalance model portfolios based on fundamental manager analysis and modern portfolio principles. AMS accounts are managed on a discretionary basis consistent with chosen model allocations, while TPS and other accounts are not monitored by First Command on an ongoing discretionary basis.

Noteworthy aspects include its organizational structure and affiliations: First Command is part of a vertically integrated family of companies that includes First Command Bank and First Command Brokerage Services, and Advisors receive support fees from the bank for promoting banking relationships, a connection that can affect product recommendations. The parent company’s employee stock ownership plan ownership and the firm’s explicit accommodation for active-duty military clients (including waiving TPS fees for active-duty members and their dependents) are additional firm-specific features highlighted in the brochure.