Firefly Wealth Management

Firefly Wealth Management is a single-advisor independent firm that serves individual clients, high-net-worth individuals, and families with discretionary portfolio management and standalone financial planning. The firm prepares an Investment Policy Statement for each client and may recommend or allocate to third‑party investment managers or private funds as part of a client’s portfolio.

The adviser’s investment approach combines fundamental analysis and modern portfolio theory with a long-term trading orientation and discretionary trading authority to implement asset allocation across mutual funds, ETFs, equities, fixed income, REITs, annuities and similar instruments. Firefly conducts due diligence on any third‑party managers it recommends and documents client risk tolerances, while noting the use of certain strategies (including margin) that carry additional risk.

Notable distinctions include the firm’s very small scale and recent formation—managing a low level of assets for only a handful of clients—which is uncommon among independent advisers and may affect service dynamics and capacity. The brochure also discloses that clients must custody assets at Schwab and that the firm receives institutional services and soft‑dollar benefits from that custodian, and it charges fixed, upfront financial planning fees and a minimum quarterly advisory fee; these arrangements are identified as potential conflicts of interest in the firm’s disclosures.