Finlayson Financial Planning, Inc.

Finlayson Financial Planning provides investment management and financial planning services primarily to individual and high-net-worth clients, offering tailored portfolios that incorporate mutual funds, ETFs, REITs, individual equities and fixed‑income. The firm operates on a fee-only basis and typically combines ongoing investment oversight with written financial planning deliverables and referrals to other specialists when appropriate.

The firm’s investment approach emphasizes fundamental analysis and a long-term orientation, with portfolios constructed to match each client’s goals, time horizon and risk tolerance and typically rebalanced at least annually. Uniquely among peers, Finlayson manages client assets on a non‑discretionary basis and requires client approval before executing trades, so portfolio changes are implemented in coordination with the client rather than at the advisor’s sole discretion.

Noteworthy aspects include the firm’s disclosure that approximately $10.93 million in client assets are managed non‑discretionarily and its institutional relationship with a custody platform that provides software and operational support to the advisor. The practice is structured as a fee-only RIA, integrates retirement‑account rollover advice when appropriate, and the firm’s principal maintains advanced professional credentials and a long background in insurance and financial planning.