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Financial Zen

Updated today

Client assets under management

$149,473,518

Clients

93

37% high-net worth

Advisors

2

of 4 employees

Firm type

Supported

1-3 advisors or $200M+ in AUM

Clients per advisor

47

Typical

Average account size

$1,607,242

About

Financial Zen serves individual clients, including high‑net‑worth individuals, by providing comprehensive financial planning and discretionary investment management. The firm offers written or electronic financial plans, ongoing one‑on‑one planning relationships with regular monitoring, and management of participant/held‑away retirement accounts via a third‑party platform.

The firm’s investment approach emphasizes passive management grounded in Modern Portfolio Theory, using diversified asset‑class allocations implemented largely with index mutual funds and ETFs to pursue long‑term, tax‑efficient outcomes. Financial Zen documents client objectives in investment policy statements, provides quarterly written reports, and conducts periodic reviews with the option for special reviews triggered by performance or client changes.

What distinguishes the firm from many peers is its client outreach and educational activity: it conducts educational seminars and public speaking, distributes periodicals/newsletters, and uses client testimonials in advertising — practices that are uncommon among similarly sized supported advisers. The firm also lists atypical ancillary services offered by staff (for example, periodic photography sessions) and explicitly manages held‑away participant accounts without assuming custody.

Client services

Financial planning Portfolio management Newsletters or periodicals Educational seminars or workshops

Expertise

Cash flow / budgeting Debt management College savings (529s, UTMA, etc.) General estate planning guidance

Fee options

Percentage

0.25% - 0.50% annually

Project-based

$200 to $800 per hour, depending on complexity

Subscriptions

Ongoing financial planning fees paid monthly or semi-annually in advance at $50 to $1,500 per month

Other

Fee-only: $1,000-$15,000 upfront for initial financial plan onboarding; $50-$1,500 per month ongoing financial planning fee; $200-$800 per hour for hourly financial planning

Main office location

Financial Zen

600 California Street, 11 Th Floor

San Francisco CA 94108, United States

Number of offices

1

Most active in

California · Texas

Disclosures

Exclamation point means they have disclosures of this type. Check mark means no disclosures of this type were found.

Business activities & affiliations

Advisors at this firm

user avatar

Amanda B

CFP®, Series 65

San Francisco, CA

Financial Zen

Amanda Bearden is a Certified Financial Planner® with two years of industry experience. She is currently with The Financial Zen Group and has worked previously at Pesta & Pesta Wealth Management, Cwm, LLC, and Carson Group. Outside of financial advising, she occasionally works as a photographer. The Financial Zen Group provides financial planning and discretionary portfolio management to individual and high-net-worth clients, focusing on retirement, estate, tax, cash-flow, insurance, and employee-benefits topics. The firm employs a passive investment approach based on Modern Portfolio Theory, using diversified allocations of index mutual funds and ETFs to seek tax efficiency and low turnover.

Cash flow / budgeting Debt management College savings (529s, UTMA, etc.) General estate planning guidance
user avatar

Rick V

CFP®, CRPC®

San Francisco, CA

Financial Zen

We help young families conquer financial complexity. With a successful career and a family comes financial complexity - that evil villain lurking in the shadows. Left alone, he can dismantle everything you’ve built. Try to defeat him and he’ll leave you confused, frustrated and overwhelmed. You deserve a guide who can show you how to lock him up and throw away the key. For over a decade we’ve helped young families conquer financial complexity through hands-on, full-service financial planning. Our process is simple: 1) Determine if you need help 2) Create a plan together 3) Execute the plan together By defeating financial complexity, you’ll eliminate your financial anxiety. You’ll acquire confidence, gain clarity about your future and understand your finances better than you ever have. Schedule your free introductory consultation today! - http://ow.ly/UjTx30qa3Wf Or check out our website for more details - www.financialzen.com

Cash flow / budgeting Debt management College savings (529s, UTMA, etc.) Dual Income Family Parents Gen X (Born 1965-1980)
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