Financial Services of Northeast Wisconsin, Inc.

Financial Services of Northeast Wisconsin provides personalized financial planning and investment advice to individuals, pension and profit‑sharing plans, trusts, estates, charitable organizations, and small businesses, covering cash flow, tax planning, retirement, education funding and estate planning. The firm offers both financial planning engagements and ongoing advisory services, and also sells fixed life insurance and annuity products that are integrated into its planning recommendations.

The firm manages client accounts on a non‑discretionary basis: clients retain final investment decision authority while the adviser places trades under a limited power of attorney and provides periodic net worth statements and reviews. Investment implementation typically emphasizes no‑load or low‑load mutual funds and ETFs through discount brokers and turnkey asset‑allocation models (including SEI and Fidelity platforms), with reviews triggered by changes in client circumstances or market conditions.

What distinguishes the firm from many peers is its explicit affiliation with insurance carriers and its continuation of insurance and annuity sales as part of the business, with the adviser licensed to represent multiple insurers. The brochure also notes that the firm does not custody client assets or vote proxies on behalf of clients, emphasizes negotiable, fee‑based and hourly planning arrangements, and does not use performance‑based fee structures.