Financial Planning First, LLC logo

Financial Planning First, LLC

Updated today

Client assets under management

$106,942,674

Clients

291

11% high-net worth

Advisors

3

of 3 employees

Firm type

Supported

1-3 advisors or $200M+ in AUM

Clients per advisor

97

High

Average account size

$367,501

About

Financial Planning First serves individuals (including high‑net‑worth clients) as well as trusts, estates, employer retirement plans and business entities, offering comprehensive portfolio management, standalone financial planning and retirement plan consulting. Comprehensive management is provided on a discretionary basis with a stated $500,000 minimum, while planning and retirement consulting are offered on hourly, flat‑fee or asset‑based arrangements and include ERISA‑focused services for plan sponsors.

The firm describes a fiduciary, goals‑based investment process that emphasizes asset allocation, the use of mutual funds and ETFs, fundamental analysis, continuous monitoring and periodic rebalancing, and the option to implement portfolios through third‑party sub‑advisors or unified managed accounts. It also manages held‑away retirement assets using a third‑party order management tool (Pontera) and discloses that it covers Pontera’s 0.25% fee rather than passing that charge to clients, and routinely recommends Schwab as custodian.

Notable distinctions in the brochure include maintaining legacy clients in a wrap fee program despite not sponsoring a current wrap program and explicit use of UMAs/sub‑advisors with a stated cap on combined fees, which are less common among similar small advisers. The firm reports no legal or disciplinary events and operates as a small, owner‑managed advisory team with roughly $113 million in discretionary AUM while serving both individual and institutional retirement plan clients.

Client services

Financial planning Portfolio management Pension consulting Selection of other advisers

Expertise

General retirement planning Charitable giving & philanthropy Business succession planning

Fee options

Fixed

$1,500 to $10,000 for Retirement Plan Consulting

Percentage

$0 - $250,000: 1.5% $250,001 - $1,000,000: 1.25% $1,000,001 - $3,000,000: 1.00% $3,000,001 - $5,000,000: 0.85% $5,000,001+: Up to 0.75%

Project-based

Up to $300/hour for financial planning and consulting services and Retirement Plan Consulting

Other

Account minimum: $500,000 Fee-only: Financial planning and consulting services charged on an hourly basis up to $300/hour; Retirement Plan Consulting charged hourly (up to $300/hour), flat fees ($1,500 to $10,000), or percentage of plan assets up to 1.25%

Main office location

Financial Planning First, LLC

3567 E Sunrise Dr Ste B237

Tuscon AZ 85718, United States

Number of offices

1

Most active in

Arizona · California · Florida · Idaho · New York · Texas · Virginia · Washington

Disclosures

Exclamation point means they have disclosures of this type. Check mark means no disclosures of this type were found.

Business activities & affiliations

Advisors at this firm

user avatar

Matthew S

CFP®, Series 63, Series 65

Tuscon, AZ

Financial Planning First, LLC

Matthew Sullivan is a CFP® professional with 19 years of industry experience. He is the sole advisor at Financial Planning First, LLC, where he has worked since 2022. Prior to that, he spent 10 years at Imus Wilkinson Investment Management, LLC. Financial Planning First, LLC provides comprehensive portfolio management, financial planning, and retirement plan consulting to individuals, trusts, pension plans, and business entities. The firm manages approximately $109 million in client assets and emphasizes asset allocation and diversification through mutual funds, ETFs, institutional share classes, and third-party managers.

General retirement planning Charitable giving & philanthropy Business succession planning
user avatar

Juan P

Series 63, Series 65

Tuscon, AZ

Financial Planning First, LLC

Juan Pantoja is a financial advisor at Financial Planning First, LLC with 11 years of industry experience. He holds Series 63 and Series 65 licenses and has worked at firms including Imus Wilkinson Investment Management, LLC, and Synergy Financial, LLC. Outside of advisory work, he manages and operates businesses in commercial real estate and flooring supply. Financial Planning First, LLC provides portfolio management, financial planning, and retirement plan consulting to individuals, trusts, pension plans, and business entities. The firm manages approximately $109 million in client assets and focuses on asset allocation, diversification, and the use of third-party managers and unified managed account services.

General retirement planning Charitable giving & philanthropy Business succession planning
user avatar

Gary I

Series 63, Series 65

Tuscon, AZ

Financial Planning First, LLC

Gary Imus is a financial advisor with Financial Planning First, LLC, holding Series 63 and Series 65 credentials and bringing 41 years of industry experience. He previously worked at Imus Wilkinson Investment Management, LLC for 12 years before joining his current firm in 2022. Outside of his advisory work, he is involved in property management as the owner of Agave Properties. Financial Planning First, LLC provides portfolio management, financial planning, and retirement plan consulting to individuals, trusts, pension plans, and businesses, managing approximately $109 million in client assets. The firm focuses on asset allocation and diversification through mutual funds, ETFs, and institutional share classes, incorporating third-party managers and unified managed account services as appropriate.

General retirement planning Charitable giving & philanthropy Business succession planning
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