Financial Journey LLC
Data sourced from SEC public records (and other sources when available). Refreshed weekly • Updated today.
Total assets under management
$4,481,522
Total clients
8
0% high-net worth
Total advisors
1
of 1 employees
Firm size
Independent
1 advisor
Average clients per advisor
8
Average account size
$560,190
About
The firm serves individual and high-net-worth clients with tailored investment management and a range of financial planning services, including project-based planning, ongoing comprehensive planning, and focused consultations, as well as online educational courses. It offers continuous, discretionary portfolio management and may engage a third‑party sub‑advisor to implement model-based strategies for client accounts.
The firm’s investment approach is grounded in Modern Portfolio Theory and primarily implemented through passive vehicles such as index mutual funds and ETFs, while also incorporating fundamental, technical, and cyclical analysis for portfolio construction and tactical decisions. The adviser routinely uses an outside manager for model portfolios and conducts tax‑aware and goal‑based reviews as part of ongoing account supervision.
A distinctive feature of the firm relative to many peers is the combination of financial-planning and tax expertise: the firm’s principal holds Enrolled Agent credentials, provides tax-related planning and referrals to accountants when appropriate, and maintains seasonal tax-practice activity—an uncommon mix for a small, independent advisory practice. The firm is fee‑only, operates as a solo adviser with a small client base, and offers fixed‑fee project engagements and online courses in addition to asset management.
Client services
Expertise
Fee options
Focused consultations fixed fee $300 - $2,500; project-based financial planning fixed fee $2,750 - $6,000
$0 - $999,999: 0.95% $1,000,000 - $2,499,999: 0.85% $2,500,000 - $4,999,999: 0.75% $5,000,000+: 0.65%
$200 per hour, negotiable
Fee-only: Fees based on asset tiers as above; ongoing comprehensive financial planning fees $500 - $1500 upfront plus $250 - $500/month or $750 - $3000/quarter or $1500 - $6000/semi-annually; fixed fees for focused consultations $300 - $2,500; project-based planning fixed fees $2,750 - $6,000; hourly financial planning $200/hour; online courses $0 - $1,000 per course.
Main office location
Financial Journey LLC
Pensacola FL, United States
Number of offices
1
Most active in
Alabama · Florida · Texas · Virginia
Disclosures
Exclamation point means they have disclosures of this type. Check mark means no disclosures of this type were found.
Business activities & affiliations
Is active or affiliated with:
Accountant / CPA / tax prep
They offer tax and accounting services, typically for separate fees.
Is not active or affiliated with:
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Insurance agent
They sell insurance products and may earn commissions on those sales.
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Broker-dealer / trader
They provide brokerage services and may earn transaction-based compensation in addition to advisory fees.
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Bank
They're affiliated with a bank that may offer its own financial products and services.
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Trust company
They provide trust and estate administration services, typically for separate fees.
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Fund sponsor
They manage or sponsor investment funds and may earn management or performance-based fees if clients invest in them.
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Lawyer
They provide legal services, typically billed separately.
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Real estate agent
They facilitate real estate transactions and may earn commissions.
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Other specialized services
They may provide services such as pension consulting or municipal advisory work, typically for separate fees.
Forms ADV
Quick links
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