FINANCIAL FOCUS LLC logo

FINANCIAL FOCUS LLC

Updated today

Client assets under management

$543,000,000

Clients

581

51% high-net worth

Advisors

5

of 8 employees

Firm type

Team

4-10 advisors or $500M+ in AUM

Clients per advisor

116

Very High

Average account size

$934,596

About

Financial Focus LLC provides investment advisory and financial planning services to individuals (including high net worth clients), trusts, estates, charitable organizations, businesses and retirement plans, and reports serving a client base of roughly 516 accounts with a five-advisor team. Its services include discretionary asset management delivered through the AssetMark platform, comprehensive written financial plans and one-time consulting engagements.

The firm typically implements model portfolios and conducts client meetings to document objectives and risk tolerance, then manages accounts on a discretionary basis with periodic (at least quarterly) reviews and rebalancing as appropriate. It also offers retirement-plan consulting and fiduciary services, able to act as either a limited-scope ERISA 3(21) adviser or a discretionary ERISA 3(38) investment manager for plan sponsors, with stated exclusions for non-public and illiquid assets.

A distinctive feature is that the firm sponsors a wrap fee program using model portfolios, bundling management and transaction coverage into a single advisory arrangement — a role that is relatively uncommon among similar team firms. The firm also combines platform relationships (AssetMark and multiple custodians) with personnel who maintain broker-dealer and insurance registrations, practices the firm discloses and manages through its fiduciary policies and internal compliance procedures.

Client services

Financial planning Portfolio management Pension consulting

Expertise

Retirement plans for business owners (SEP, solo 401k) General retirement planning Income planning

Occupation focus

Founder/Business Owner Retired

Fee options

Fixed

Financial planning fees may be fixed fees, typically $1,500 to $5,000, based on complexity.

Percentage

$0 - $1,000,000: 1.5% Over $1,000,000+: Negotiable

Project-based

$300 per hour for one-time consulting arrangements; $75 per hour for administrative hours.

Other

Fee-only: Financial planning fees typically range from $1,500 to $5,000; hourly consulting at $300/hour; administrative hours at $75/hour.

Main office location

FINANCIAL FOCUS LLC

1925 Palomar Oaks Way, #107

Carlsbad CA 92008, United States

Number of offices

1

Most active in

Arizona · California · Idaho · New York · North Carolina · Oregon · Texas · Virginia · Washington

Disclosures

Exclamation point means they have disclosures of this type. Check mark means no disclosures of this type were found.

Business activities & affiliations

Advisors at this firm

user avatar

Barbara W

CFP®, Series 63

Carlsbad, CA

FINANCIAL FOCUS LLC

Barbara Williams is a CFP® with 43 years of experience in the financial services industry. She is a partner at Financial Focus LLC and has held roles at Osaic Wealth, Inc. and Securities America, Inc. Williams serves on the board of the Coastline Legacy Committee, which oversees outreach projects for a local church. Financial Focus LLC is a five-advisor team providing investment advisory and financial planning services to individuals, trusts, estates, charitable organizations, businesses, and retirement plans. The firm utilizes model portfolios and discretionary asset management through the AssetMark platform, offering comprehensive financial plans and retirement-plan consulting services.

Retirement plans for business owners (SEP, solo 401k) General retirement planning Income planning Founder/Business Owner Retired
user avatar

Jerrie C

Series 63, Series 65

Carlsbad, CA

FINANCIAL FOCUS LLC

Jerrie Carli is a financial advisor with Financial Focus LLC based in Carlsbad, CA, holding Series 63 and Series 65 licenses and bringing 31 years of industry experience. Her prior roles include positions at National Planning Corp and Securities America, Inc. She also works as a fixed insurance agent, offering products such as disability, life, long-term care, and annuities. Financial Focus LLC serves individuals, trusts, estates, charitable organizations, businesses, and retirement plans with a team of five advisors managing approximately 516 accounts. The firm provides discretionary asset management primarily through model portfolios on the AssetMark platform, alongside financial planning, retirement-plan consulting, and fiduciary services.

Retirement plans for business owners (SEP, solo 401k) General retirement planning Income planning Founder/Business Owner Retired
user avatar

Jay H

CFP®, Series 66

Carlsbad, CA

FINANCIAL FOCUS LLC

Jay Hovis is a CFP® and holds a Series 66 license with nine years of industry experience. He is currently affiliated with Financial Focus LLC and Osaic Wealth, Inc., and has previously worked at Securities America, Inc. and Sagepoint Financial, Inc. Hovis also engages in insurance sales as a side business. Financial Focus LLC serves individuals, trusts, charitable organizations, businesses, and retirement plans with investment advisory and financial planning services. The firm uses model portfolios and discretionary asset management primarily through the AssetMark platform and offers retirement-plan consulting and fiduciary services with a wrap fee program that bundles management and transaction coverage.

Retirement plans for business owners (SEP, solo 401k) General retirement planning Income planning Founder/Business Owner Retired
user avatar

Billie C

CFP®, Series 63, Series 65

Carlsbad, CA

FINANCIAL FOCUS LLC

Billie Cook is a financial advisor with FINANCIAL FOCUS LLC in Carlsbad, CA, holding a CFP® designation and Series 63 and 65 licenses, with 13 years of industry experience. Her prior roles include positions at Osaic Wealth, Inc., Securities America, Inc., and Sagepoint Financial Group. She serves on the Rules/Handicap Committee board at Crossings at Carlsbad Golf Club. Financial Focus LLC provides investment advisory and financial planning services to individuals, trusts, estates, charitable organizations, businesses, and retirement plans. The firm manages discretionary asset portfolios primarily through the AssetMark platform and offers retirement-plan consulting and fiduciary services, including a wrap fee program using model portfolios.

Retirement plans for business owners (SEP, solo 401k) General retirement planning Income planning Founder/Business Owner Retired
user avatar

Olivia G

CFP®, Series 66

Carlsbad, CA

FINANCIAL FOCUS LLC

Olivia Gliege is a CFP® and Series 66-licensed financial advisor with four years of industry experience. She currently serves at FINANCIAL FOCUS LLC and OSAIC Wealth, Inc. Prior to this, she held positions at Eiger Wealth Management, LLC and Charles Schwab. FINANCIAL FOCUS LLC is a five-advisor team providing investment advisory and financial planning services to individuals, trusts, estates, charitable organizations, businesses, and retirement plans. The firm utilizes discretionary asset management through model portfolios and offers retirement-plan consulting and fiduciary services, including a wrap fee program that integrates management and transaction coverage.

Retirement plans for business owners (SEP, solo 401k) General retirement planning Income planning Founder/Business Owner Retired
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