Financial Enhancement Group

Financial Enhancement Group provides discretionary asset management and financial planning to individuals, families, retirement plans, trusts, estates, charitable organizations, and other business entities across its multi‑advisor platform. Services described in the brochure include portfolio management, retirement plan consulting and implementation, trustee services, and an online estate‑document offering through a Wealth.com integration.

The firm combines fundamental and technical analysis with proprietary research models and tactical overlays (including a stated Risk Barometer and Sector Overlay) to adjust allocations across equities, ETFs, bonds, and alternatives. It also uses sub‑advisors for specialized strategies such as direct/personalized indexing and option collars, and employs AI tools (Claude, ChatGPT, and CRM‑integrated Practifi intelligence) to support research, communications, and internal processes.

A noteworthy operational feature is that some advisory representatives also act as insurance agents in a separate capacity and may receive commissions for life, disability, or annuity sales, a conflict the firm says it manages through disclosure and principal review. The firm also discloses it can serve as co‑trustee or successor trustee and maintains limited custody for those trust accounts (subject to a surprise custody audit), and it makes available more complex instruments—structured notes, ETNs, and non‑traditional ETPs—alongside tax‑aware direct indexing, which together differentiate its offering from more conventional multi‑team advisory practices.