Financial Decisions, LLC logo

Financial Decisions, LLC

Updated today

Client assets under management

$316,855,439

Clients

136

88% high-net worth

Advisors

4

of 8 employees

Firm type

Supported

1-3 advisors or $200M+ in AUM

Clients per advisor

34

Low

Average account size

$2,329,819

About

Financial Decisions serves individual and high‑net‑worth clients as well as retirement plans, corporations, and charitable organizations, providing discretionary and non‑discretionary portfolio management, stand‑alone financial planning and consulting, and advice on variable annuity subaccounts and private investment funds. The firm generally implements client accounts through recommended custodians and charges asset‑based advisory fees in line with its stated engagement agreements.

The firm’s process begins with an assessment of each client’s objectives, after which Financial Decisions allocates assets, monitors performance, and recommends rebalancing as needed; portfolios are built from a mix of municipal and corporate bonds, bond funds, equity mutual funds, individual equities, and allocations to unaffiliated independent managers. Investment strategies include long‑ and short‑term purchases and, when authorized by clients, the use of margin, and the firm explicitly treats cash as an asset class with procedures for handling sweep and money‑market balances.

Notably, Financial Decisions operates from multiple offices despite a small advisory team, a configuration that is uncommon among comparable team firms and may reflect a distributed service model. The brochure also discloses a combination of services that some peers do not emphasize — including variable annuity management, recommendations of private investment funds, the use of independent managers, and representatives who are licensed insurance agents — and describes relationships with major custodians that provide certain non‑client economic benefits and documented conflict‑management policies.

Client services

Financial planning Portfolio management Selection of other advisers
Advice on matters not involving securities.

Expertise

Private / alternative investments

Fee options

Fixed

Fixed fees generally range from $17,500 to $50,000 on a minimum fixed fee basis.

Project-based

Hourly rates range from $125 to $925 depending on service scope and professional.

Other

Account minimum: $1,000,000 Fee-only: Fixed fees generally range from $17,500 to $50,000; hourly rates from $125 to $925.

Main office location

Financial Decisions, LLC

780 Third Avenue, 18 Th Floor

New York NY 10017, United States

Number of offices

5

Most active in

California · Connecticut · Florida · Massachusetts · New Jersey · New York · Texas

Disclosures

Exclamation point means they have disclosures of this type. Check mark means no disclosures of this type were found.

Business activities & affiliations

Advisors at this firm

user avatar

Kimberly R

Series 65

New York, NY

Financial Decisions, LLC

Kimberly Ruscigno is a Series 65-credentialed financial advisor with eight years of industry experience. She has been with Financial Decisions, LLC since 2018 and previously worked at Financial Decisions from 2015 to 2018. Financial Decisions, LLC provides discretionary and non-discretionary investment advisory services along with financial planning and consulting to individuals, high-net-worth clients, retirement plans, corporations, business entities, and charitable organizations. The firm emphasizes documented client objectives and ongoing portfolio management, operating across five offices with a small team managing approximately $321 million in assets.

Private / alternative investments
user avatar

Kenneth G

Series 63

New York, NY

Financial Decisions, LLC

Kenneth Gutwillig is a financial advisor with Financial Decisions, LLC, holding a Series 63 designation and 23 years of industry experience. He has worked at Financial Decisions since 2016 and has prior experience with Penn Mutual Life Insurance Company and Hornor Townsend & Kent. Outside of advisory work, he is involved in insurance brokerage activities, including sales and service for multiple carriers. Financial Decisions, LLC provides discretionary and non-discretionary investment advisory services and financial planning to individuals, high-net-worth clients, retirement plans, corporations, and charitable organizations. The firm manages portfolios using a range of investment vehicles and employs ongoing monitoring and rebalancing, operating with a multi-office structure and a relatively small advisor team.

Private / alternative investments
user avatar

Florence D

CFP®, Series 63

New York, NY

Financial Decisions, LLC

Florence Dupont is a CFP® professional with 29 years of industry experience. She has worked at Financial Decisions, LLC since 2016 and previously at Hornor, Townsend & Kent, Inc. for 16 years. Dupont also serves as an officer for two charitable foundations, New Dawn Foundation and Mentoring Tree Foundation. Financial Decisions, LLC provides discretionary and non-discretionary investment advisory services along with financial planning to individuals, high-net-worth clients, retirement plans, corporations, and charitable organizations. The firm manages a diverse asset base through a multi-office structure while maintaining a small advisor team.

Private / alternative investments
user avatar

Krystina B

CFP®

New York, NY

Financial Decisions, LLC

Krystina Brown is a CFP® professional with six years of experience at Financial Decisions, LLC, where she has worked since 2012. She is based in Fair Lawn, NJ, and is part of a four-advisor team. Financial Decisions, LLC offers discretionary and non-discretionary investment advisory services and financial planning to individuals, high-net-worth clients, retirement plans, corporations, business entities, and charitable organizations. The firm employs a multi-office structure with a small advisor team and manages approximately $321 million in assets, providing ongoing portfolio management and the use of various investment vehicles including mutual funds, ETFs, individual equities, and private investment funds.

Private / alternative investments
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