Financial Counsel, LLC

Financial Counsel, LLC is an independent, single-advisor investment advisory firm that serves individual investors and a range of institutional clients, including pension and profit-sharing plans, as well as trusts, estates and corporations. Services include personalized portfolio management, modular or comprehensive financial planning and consulting, and model-based allocation management for 529 college savings accounts.

The firm implements a Modern Portfolio Theory framework and primarily manages client assets through third‑party programs sponsored by SEI, using model mutual fund portfolios, custom allocations and a cyclical reallocation approach for periodic rebalancing. It offers access to SEI managed account and integrated managed account (IMAP) platforms—meaning underlying institutional managers and an overlay manager may be used for coordination and tax-aware trading—and generally works with client accounts on a non‑discretionary basis unless discretionary authority is granted.

Noteworthy for a solo independent adviser, Financial Counsel explicitly serves pension and profit‑sharing plan clients and provides professional 529 plan allocation services directed to American Funds model portfolios as a courtesy. The firm’s principal is also a licensed insurance agent and may implement insurance or annuity recommendations in that separate capacity, a practice the brochure identifies as a potential conflict of interest (including a specific incentive to recommend rollovers), which clients should consider when evaluating recommendations.