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Financial Coach

Updated today

Client assets under management

$397,315,080

Clients

253

32% high-net worth

Advisors

5

of 7 employees

Firm type

Team

4-10 advisors or $500M+ in AUM

Clients per advisor

51

Low

Average account size

$1,570,415

About

FC Advisory, doing business as Financial Coach and New Wealth Project, serves two distinct retail client segments: individuals and couples who are retired or nearing retirement, and young families and emerging professionals. The firm offers modular financial plan development and ongoing plan implementation that combine financial planning with portfolio management for individual accounts.

Portfolios are custom-built around asset allocation using primarily mutual funds and ETFs, with ongoing monitoring, rebalancing, and tax-aware practices such as tax‑loss harvesting recommendations; most client accounts are managed on a discretionary basis and plans are reviewed at least annually or when material life or market events occur. FC Advisory acts as a fiduciary, follows ERISA guidance when providing retirement account advice, and relies on custodial relationships to execute trades and hold client assets.

What sets the firm apart from many peers is its dual‑brand delivery model that segments services and client experience by life stage, using a modular, planning-first workflow and a mix of human- and technology-based support. The adviser operates as a fee‑only firm, typically avoids recommending individual stocks and bonds, and provides limited advisory services for donor‑advised fund accounts with an option to assume discretionary management for larger DAF balances.

Client services

Financial planning Portfolio management

Expertise

Retirement income strategy Social Security optimization Medicare planning Elder care planning Cash flow / budgeting

Occupation focus

Retired Founder/Business Owner

Demographic focus

Approaching retirement Young Families Young Professionals

Fee options

Fixed

Financial Plan Development fees range from $2,500 to $5,000 (Financial Coach); New Wealth Project planning modules priced $500 each or $1,500 for all three.

Percentage

$0 - $1,000,000: 1.25% $1,000,000 - $2,000,000: 1.00% $2,000,000 - $3,000,000: 0.75% $3,000,000 - $5,000,000: 0.50% $5,000,000+: 0.10%

Other

Account minimum: $2,500 Fee-only: Fee-only financial advisory firm; no commissions accepted.

Main office location

Financial Coach

940 E. Boot Rd., Suite 101

West Chester PA 19380, United States

Number of offices

1

Most active in

Delaware · Florida · Maryland · New Hampshire · New Jersey · Pennsylvania · Texas

Disclosures

Exclamation point means they have disclosures of this type. Check mark means no disclosures of this type were found.

Business activities & affiliations

Advisors at this firm

user avatar

Jeffrey M

CFP®, Series 63, Series 66

West Chester, PA

Financial Coach

Jeffrey Mastronardo is a CFP® with 26 years of industry experience, currently advising at Financial Coach. He has held roles at FC Advisory, LLC since 2014 and LPL Financial, LLC from 2007 to 2017, and has been involved with The Financial Coach Group since 1999. He is also a licensed notary in Pennsylvania, providing this service to clients without charge. Financial Coach operates two client-facing programs tailored to retirees and near-retirees as well as young families and emerging professionals, offering customized financial planning and portfolio management primarily using mutual funds and ETFs. The firm manages accounts on a discretionary basis, conducts regular reviews, and emphasizes a dual-brand model with distinct planning options for different client demographics.

Retirement income strategy Social Security optimization Medicare planning Elder care planning Cash flow / budgeting Retired Founder/Business Owner Approaching retirement Young Families Young Professionals
user avatar

Kevin J

CFP®, Series 63, Series 65

West Chester, PA

Financial Coach

Kevin Janiec is a CFP® professional with 12 years of industry experience, currently serving as an advisor at Financial Coach since 2021. Prior to this, he worked for eight years at The Vanguard Group, Inc. in West Chester, PA. Financial Coach, operating as FC Advisory, LLC, provides financial planning and portfolio management services to retail clients across various life stages through two client programs: Financial Coach for retirees and near-retirees, and New Wealth Project for young families and emerging professionals. The firm customizes portfolios primarily using mutual funds and ETFs, managing accounts on a discretionary basis with regular reviews and ongoing planning.

Retirement income strategy Social Security optimization Medicare planning Elder care planning Cash flow / budgeting Retired Founder/Business Owner Approaching retirement Young Families Young Professionals
user avatar

Michael T

CFA®, Series 63

West Chester, PA

Financial Coach

Michael Traynor is a CFA® charterholder with 26 years of industry experience. He is affiliated with Financial Coach, a team-based firm in West Chester, PA, where he has worked since 2014, including at LPL Financial and FC Advisory, LLC. Financial Coach provides financial planning and portfolio management services to retail clients at various life stages through its dual-brand model. The firm customizes portfolios using mutual funds and ETFs, manages accounts primarily on a discretionary basis, and offers distinct programs tailored to retirees and younger professionals.

Retirement income strategy Social Security optimization Medicare planning Elder care planning Cash flow / budgeting Retired Founder/Business Owner Approaching retirement Young Families Young Professionals
user avatar

Owen M

CFP®, Series 63, Series 66

West Chester, PA

Financial Coach

Owen Mulhern IV is a CFP® with 24 years of industry experience, currently serving at Financial Coach, a team-based firm in West Chester, PA. He has worked with FC Advisory, LLC since 2014 and has been associated with LPL Financial dba Financial Coach since 2007. FC Advisory, LLC provides financial planning and portfolio management to retail clients at various life stages through its dual-brand model: Financial Coach for retirees and near-retirees, and New Wealth Project for young families and emerging professionals. The firm customizes portfolios based on client goals, time horizon, and risk tolerance, primarily using mutual funds and ETFs, and offers both one-time plans and ongoing implementation services.

Retirement income strategy Social Security optimization Medicare planning Elder care planning Cash flow / budgeting Retired Founder/Business Owner Approaching retirement Young Families Young Professionals
user avatar

Meghan T

CFP®, Series 66

West Chester, PA

Financial Coach

Meghan Tait is a CFP® and Series 66-licensed advisor with 11 years of industry experience. She has been with FC Advisory, LLC and Financial Coach since 2013 and also has a background with LPL Financial. Outside of her advisory work, she serves as a field hockey coach at Saints Simon & Jude Church in West Chester, PA. FC Advisory, LLC operates under the Financial Coach and New Wealth Project brands, providing customized financial planning and portfolio management to retail clients across various life stages. The firm offers tailored programs for retirees and near-retirees as well as young families and emerging professionals, managing portfolios primarily with mutual funds and ETFs on a discretionary basis.

Retirement income strategy Social Security optimization Medicare planning Elder care planning Cash flow / budgeting Retired Founder/Business Owner Approaching retirement Young Families Young Professionals
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