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Finamex Asset Management, LLC

Updated today

Client assets under management

$107,464,221

Clients

174

20% high-net worth

Advisors

5

of 5 employees

Firm type

Team

4-10 advisors or $500M+ in AUM

Clients per advisor

35

Low

Average account size

$617,610

About

Finamex Asset Management, LLC is an SEC‑registered investment adviser that provides portfolio management, financial planning and consulting to individuals, families, trusts and businesses. The brochure identifies its primary client base as high‑net‑worth individuals living in Mexico and also notes service to institutional clients such as trusts and pension fund managers (AFOREs).

The firm combines a Modern Portfolio Theory core with tactical asset‑allocation overlays and a mix of fundamental, technical and cyclical analysis, implementing portfolios built from ETFs, mutual funds, individual equities and fixed‑income securities across named model strategies (e.g., Shield, Diversified, Barbell, Core Equity, Thematics). Finamex offers both discretionary and non‑discretionary engagements, but reports a majority of AUM is managed on a non‑discretionary basis and that some trade signals are generated by an affiliate in Mexico, which can affect timing and execution for non‑discretionary accounts.

Noteworthy operational features include an affiliation with an in‑house broker‑dealer (Finamex International) and a clearing relationship that results in accounts being introduced to that affiliate for execution and cash sweep arrangements, a relationship the firm discloses as a potential conflict of interest. The adviser’s cross‑border ownership (100% owned through a U.S. holding by Casa de Bolsa Finamex, a Mexican publicly traded firm) and its recent transition from state to SEC registration are additional characteristics that distinguish it from many U.S.-based team advisers.

Client services

Financial planning Portfolio management

Expertise

Active portfolio management Passive / index investing Options & derivatives strategies

Fee options

Fixed

May agree to flat annual fee for some clients; fees negotiable

Percentage

$0 - $250,000: 2.25% $250,001 - $500,000: 1.25% $500,001 - $1,000,000: 1.00% $1,000,001 - $2,000,000: 0.75% $2,000,001+: 0.65%

Project-based

Up to $350 per hour, negotiable for financial planning and consulting services

Other

Account minimum: $250,000 Minimum fee: $25 monthly fee for accounts below $10,000, may be waived case-by-case Fee-only: Fee-only basis for discretionary advisory and financial planning services

Main office location

Finamex Asset Management, LLC

2700 Post Oak Blvd., 22 Nd Floor; Suite 22 122

Houston TX 77056, United States

Number of offices

1

Most active in

California · Texas

Disclosures

Exclamation point means they have disclosures of this type. Check mark means no disclosures of this type were found.

Business activities & affiliations

Quick links

Advisors at this firm

user avatar

Pablo C

Series 66

Houston, TX

Finamex Asset Management, LLC

Pablo Carrillo is a financial advisor with Finamex Asset Management, LLC, holding a Series 66 designation and one year of industry experience. He has worked within the Finamex group since 2024 and also serves as the sole investment advisor and beneficiary of a family trust. Finamex Asset Management provides portfolio management and financial planning services primarily to high-net-worth individuals in Mexico, utilizing a Modern Portfolio Theory-based investment program that combines long-term asset allocation with tactical, rule-based strategies. The firm manages most assets on a non-discretionary basis and operates with close affiliation to its broker-dealer and international parent company.

Active portfolio management Passive / index investing Options & derivatives strategies
user avatar

Soledad S

Series 63, Series 65

Houston, TX

Finamex Asset Management, LLC

Soledad Seman is a financial advisor with Finamex Asset Management, LLC, holding Series 63 and Series 65 licenses and bringing 28 years of industry experience. Her prior roles include positions at TRB Capital Markets LLC and multiple other firms. She serves as a director of the Norfalia Carabali Foundation USA, a nonprofit focused on educational, sports, and charitable activities. Finamex Asset Management provides portfolio management and financial planning primarily to high-net-worth individuals in Mexico. The firm employs an investment approach based on Modern Portfolio Theory, combining long-term asset allocation with tactical, rule-based strategies, and manages most assets on a non-discretionary basis.

Active portfolio management Passive / index investing Options & derivatives strategies
user avatar

Mariana M

Series 66

Houston, TX

Finamex Asset Management, LLC

Mariana Martinez Cabral Torres is a financial advisor at Finamex Asset Management, LLC with the Series 66 designation and professional experience spanning several roles since 2014, including positions at Casa de Bolsa Banorte and Grupo Financiero Santander Mexico. She is based in Houston, TX, and has worked with Finamex International and related firms since 2024. Finamex Asset Management, LLC provides portfolio management and financial planning services primarily to high-net-worth individuals in Mexico. The firm employs an investment approach based on Modern Portfolio Theory, combining long-term asset allocation with tactical, rule-based strategies, and offers both discretionary and non-discretionary management options.

Active portfolio management Passive / index investing Options & derivatives strategies
user avatar

Laura M

Series 63, Series 65

Houston, TX

Finamex Asset Management, LLC

Laura Munoz Alarcon is a financial advisor at Finamex Asset Management, LLC with three years of industry experience. She holds Series 63 and Series 65 licenses and has worked at Finamex International, LLC and Finamex Asset Management since 2022. Prior to that, she operated Profit By Laura for five years and was involved with Productos Lauris for nine years. Finamex Asset Management provides portfolio management and financial planning primarily to high-net-worth individuals in Mexico. The firm employs a Modern Portfolio Theory-based investment approach, combining long-term asset allocation with tactical, technically driven strategies, and manages most assets on a non-discretionary basis.

Active portfolio management Passive / index investing Options & derivatives strategies
user avatar

Mauricio G

Series 66

Houston, TX

Finamex Asset Management, LLC

Mauricio Grajales Tarin is a financial advisor at Finamex Asset Management, LLC with five years of industry experience. He holds the Series 66 designation and has worked at Finamex Asset Management since 2020. His prior experience includes roles at Finamex International, Casa De Bolsa Finamex, and Banamex Banca Privada. Finamex Asset Management provides portfolio management and financial planning services primarily to high-net-worth individuals in Mexico, employing an investment approach based on Modern Portfolio Theory that combines long-term asset allocation with tactical, rule-based strategies. The firm manages most assets on a non-discretionary basis and maintains close affiliations with a broker-dealer and an international parent company.

Active portfolio management Passive / index investing Options & derivatives strategies
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