Fern Financial Group, LLC logo

Fern Financial Group, LLC

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Client assets under management

$52,607,265

Clients

77

23% high-net worth

Advisors

3

of 3 employees

Firm type

Supported

1-3 advisors or $200M+ in AUM

Clients per advisor

26

Low

Average account size

$683,211

About

Fern Financial Group, LLC is a supported registered investment adviser managing roughly $63 million for about 77 clients, primarily individuals and high-net-worth households, and it also provides retirement plan consulting. The firm offers discretionary portfolio management (delivered primarily through the AssetMark Advisor Managed Portfolios platform), financial planning, and family office and wealth planning services.

Fern Financial describes an open‑architecture investment approach that relies on model portfolios, ETFs and individual equities and that may allocate client assets to third‑party discretionary managers on the AssetMark platform; financial planning is provided at no additional charge to portfolio management and family office clients. The firm also sponsors and advises a private pooled vehicle, Chloris Opportunity Fund I, and integrates private-equity and venture-style investments into its broader advisory offering when suitable for a client.

Distinctive features include its role as sponsor and general partner of a private fund that employs performance-based compensation and focuses on private investments in biotechnology and lab diagnostics, a structure that the firm discloses may create side‑by‑side management considerations. The brochure also discloses operational and affiliation details that are less common among peers of its size — including an affiliated accounting practice, licensed insurance activity by firm personnel, and specific commercial arrangements and potential conflicts tied to use of the AssetMark platform and third‑party managers.

Client services

Financial planning Portfolio management Selection of other advisers
General partner to pooled investment vehicles

Expertise

Wealth management ESG / Sustainable investing Private / alternative investments Family Business General estate planning guidance

Occupation focus

Founder/Business Owner Retired

Fee options

Fixed

Fixed fee for financial planning services generally ranging from $2,500 to $5,000

Percentage

$0 - $999,999: 1.2% annually $1,000,000 - $2,999,999: 1.0% annually $3,000,000 - $4,999,999: 0.9% annually $5,000,000 - $9,999,999: 0.8% annually $10,000,000+: 0.6% annually

Commissions

Insurance commissions earned by persons associated with the firm for selling insurance products (separate from advisory fees)

Performance-based

Chloris Opportunity Fund I, LP charges up to 2% management fee annually on commitments plus 20% carried interest on profits

Other

Account minimum: $10,000 for Mutual Fund Accounts, $25,000 for ETF Accounts, $25,000 to $1,000,000 for Privately Managed and Unified Managed Accounts depending on investment strategy; $200,000 minimum for Chloris Opportunity Fund I, LP Fee-only: Financial planning fixed fees between $2,500 and $5,000; waived if client engages portfolio management or family office services

Main office location

Fern Financial Group, LLC

Mesa AZ, United States

Number of offices

3

Most active in

Arizona · California · Kansas · Missouri · Nevada · North Carolina · Texas

Disclosures

Exclamation point means they have disclosures of this type. Check mark means no disclosures of this type were found.

Business activities & affiliations

Advisors at this firm

user avatar

Arinze A

Series 65

Mesa, AZ

Fern Financial Group, LLC

Arinze Anakwenze is a financial advisor at Fern Financial Group, LLC with one year of industry experience and holds a Series 65 designation. His prior roles include positions at Financial Engines Advisors L.L.C. and Edelman Financial Engines. Outside of financial advising, he works as an enrollment coordinator at Global Care Medical Group IPA and as a membership concierge at Life Time Fitness. Fern Financial Group serves individual and high-net-worth clients, providing retirement plan consulting and family office wealth-planning services. The firm employs an open-architecture investment approach, utilizing third-party discretionary managers and tailored portfolios aligned with clients’ Investment Policy Statements.

Wealth management ESG / Sustainable investing Private / alternative investments Family Business General estate planning guidance Founder/Business Owner Retired
user avatar

Josh P

CFP®

Mesa, AZ

Fern Financial Group, LLC

Josh Pollard is a CFP® professional with six years of industry experience. He is the sole advisor at Fern Financial Group, LLC, where he has worked since 2022. Prior to that, he held roles at One Capital Management, LLC, Arista Wealth Management, Frandsen Morrill Advisors, BCJ Financial Group, and Vivint. Pollard also serves as a board manager for Renew Biotechnologies, LLC, a molecular diagnostics and R&D company. Fern Financial Group, LLC serves individual and high-net-worth clients, offering retirement plan consulting and family office wealth-planning services. The firm provides discretionary portfolio management supported by financial planning and employs an open-architecture approach, using third-party managers and primarily recommending ETFs and individual equities tailored to clients’ goals. Fern also sponsors and advises a private pooled vehicle focused on biotechnology and lab diagnostics investments.

Wealth management ESG / Sustainable investing Private / alternative investments Family Business General estate planning guidance Founder/Business Owner Retired
user avatar

Sarah W

Series 65, Series 66

Lawrence, KS

Fern Financial Group, LLC

Sarah Williamson is a financial advisor at Fern Financial Group, LLC with two years of industry experience. She holds Series 65 and Series 66 licenses and has operated her own CPA practice since 2015. Fern Financial Group serves individual and high-net-worth clients, providing retirement plan consulting and family office wealth-planning services. The firm uses an open-architecture investment approach, employing third-party discretionary managers and primarily recommending ETFs and individual equities tailored to clients’ goals and risk profiles.

Wealth management ESG / Sustainable investing Private / alternative investments Family Business General estate planning guidance Founder/Business Owner Retired
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