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Fendz Asset Management, Inc.

Updated today

Client assets under management

$11,328,000

Clients

76

24% high-net worth

Advisors

2

of 2 employees

Firm type

Supported

1-3 advisors or $200M+ in AUM

Clients per advisor

38

Low

Average account size

$149,053

About

Fendz Asset Management, Inc. advises individual clients (including high‑net‑worth and non‑HNW individuals) as well as trusts, pension plans, and other entities, offering investment management, financial planning, selection of third‑party advisers, and pension consulting. The firm also provides participant account management for held‑away defined contribution plan accounts through a third‑party platform.

The firm offers both discretionary and non‑discretionary management and reports approximately $7.85 million in discretionary assets and $7.10 million in non‑discretionary assets as of February 2, 2026, and charges fees primarily on a percentage‑of‑assets basis billed quarterly. Its investment process draws on fundamental, technical, charting and cyclical analysis, may include short‑term trading and option strategies, and accounts are reviewed at least quarterly for rebalancing.

Notable departures from many peers appear in the firm’s disclosures: it reports prior regulatory matters resolved with the state regulator in 2015 related to custody and invoicing (consent without admitting or denying the findings and a $5,000 administrative fine) and an earlier industry suspension in 2006, which the brochure states are resolved. The firm is also a licensed insurance agency and discloses that its advisors sell insurance and receive separate commission compensation (noted as a significant portion of the firm’s activity), a potential conflict of interest described in the brochure.

Client services

Financial planning Portfolio management Pension consulting Selection of other advisers

Expertise

Options & derivatives strategies Real estate investing Retirement plans for business owners (SEP, solo 401k)

Fee options

Fixed

Financial planning services fee typically negotiable fixed fee ranging between $400 and $4,000.

Percentage

$0 - $1,000,000: 1.50% $1,000,001 - $3,000,000: 1.25% $3,000,001 - $5,000,000: 1.00% $5,000,001+: 0.75%

Commissions

Insurance commissions earned by licensed insurance agents affiliated with the firm, separate from advisory fees.

Main office location

Fendz Asset Management, Inc.

232 Andalusia Ave, #202

Coral Gables FL 33134, United States

Number of offices

2

Most active in

Florida · Illinois · Texas

Disclosures

Exclamation point means they have disclosures of this type. Check mark means no disclosures of this type were found.

Business activities & affiliations

Advisors at this firm

user avatar

Giancarlo F

Series 65

Coral Gables, FL

Fendz Asset Management, Inc.

Giancarlo Fernandez is a financial advisor at Fendz Asset Management, Inc. with four years of industry experience. He holds a Series 65 designation and has worked at Fendz Asset Management since 2020. Prior to his advisory career, he held roles in the hospitality industry and has been involved with Sante Fe College. Fernandez is also licensed in life, health, and annuities insurance, dedicating part of his time to these activities. Fendz Asset Management serves primarily individual clients, including high-net-worth households, as well as retirement plans, trusts, estates, and small businesses. The firm offers a range of services including investment management, financial planning, and pension consulting, employing a combination of fundamental, technical, and cyclical analysis with both long- and short-term strategies.

Options & derivatives strategies Real estate investing Retirement plans for business owners (SEP, solo 401k)
user avatar

Jose F

Series 63, Series 65

Coral Gables, FL

Fendz Asset Management, Inc.

Jose Fernandez is a financial advisor at Fendz Asset Management, Inc. in Coral Gables, FL, holding Series 63 and Series 65 licenses with 27 years of industry experience. He has been with Fendz Asset Management since 2006. In addition to his advisory role, Fernandez is an independent insurance agent. Fendz Asset Management primarily serves individual clients, including high-net-worth households, as well as retirement plans, trusts, estates, and small businesses. The firm offers investment management, financial planning, and pension consulting, constructing individualized portfolios using fundamental, technical, and cyclical analysis with both long- and short-term strategies.

Options & derivatives strategies Real estate investing Retirement plans for business owners (SEP, solo 401k)
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