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Fencl Advisory Services, LLC

Updated today

Client assets under management

$87,500,000

Clients

173

41% high-net-worth

Advisors

3

of 3 employees

Firm type

Supported

1-4 advisors or >$200M in AUM

Clients per advisor

58

Typical

Average account size

$505,780

About

Fencl Advisory Services provides investment advisory, discretionary portfolio management, and financial planning to individuals (including high-net-worth clients), trusts, retirement plans, and business clients. The firm manages accounts on a continuous basis and delivers personalized investment policies and planning reports designed around each client’s stated goals and circumstances.

The firm follows a goal-focused, planning-oriented approach that emphasizes long-term, buy-and-hold strategies and asset allocation tailored to clients’ objectives and risk tolerances. In many cases it constructs bespoke portfolios using exchange-listed and over-the-counter securities (rather than relying primarily on mutual funds or ETFs) and conducts quarterly reviews with ongoing client education to inform adjustments.

Fencl is notable for its industry affiliations: it operates as a fee-based advisory firm while its advisors also maintain broker-dealer registrations, and the ownership has an affiliated insurance agency that refers clients and receives commissions for insurance and annuity sales — relationships the brochure discloses as potential conflicts of interest. As a small, three-advisor firm managing roughly $87.5 million across about 170 client relationships, it combines individualized securities-based portfolio construction with access to custody, trading, and insurance products through its broker-dealer and clearing firm relationships.

Client services

Financial planning Portfolio management

Expertise

Retirement income strategy General retirement planning Annuities Wealth management

Occupation focus

Founder/Business Owner

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Fee options

Fixed

Financial planning fees determined based on services provided and complexity; disclosed in advance; specific amounts not stated

Other

Account minimum: $400,000 Minimum fee: $4,000 minimum annual fee for all households Fee-only: Fee only advisor, no commissions charged or accepted

Main office location

Fencl Advisory Services, LLC

1702 State Street

Cedar Falls IA 50613, United States

Number of offices

2

Most active in

Iowa · Minnesota · Texas

Disclosures

Exclamation point means they have disclosures of this type. Check mark means no disclosures of this type were found.

Business activities & affiliations

Quick links

Advisors at this firm

user avatar

Daniel F

Series 63

Cedar Falls, IA

Fencl Advisory Services, LLC

Daniel Fencl is a financial advisor with Fencl Advisory Services, LLC in Cedar Falls, IA, holding a Series 63 designation and over 40 years of industry experience. He has worked with ICM Financial Services, Inc. and Dominion Investor Services, Inc. for multiple decades and currently serves as CEO of ICM Financial Services, Inc. Fencl Advisory Services is a state-registered investment adviser that serves individuals, trusts, retirement plans, corporations, and other professional clients. The firm provides discretionary portfolio management and financial planning with a planning-driven, long-term buy-and-hold investment approach tailored to each client’s goals and risk tolerance.

Retirement income strategy General retirement planning Annuities Wealth management Founder/Business Owner
user avatar

Spencer J

Series 63, Series 65

Cedar Falls, IA

Fencl Advisory Services, LLC

Spencer Johnson is a financial advisor with Fencl Advisory Services, LLC, holding Series 63 and 65 licenses and nine years of industry experience. He has worked at Calton & Associates, Inc., ICM Financial Services, Dominion Investor Services, Inc., and Tanner Companies. Johnson is also the owner and president of ICM Financial Services, Inc., which provides administrative support and fixed insurance products primarily through Ash Brokerage. Fencl Advisory Services is a state-registered investment adviser serving individuals, trusts, retirement plans, corporations, and other professional clients. The firm emphasizes a planning-driven, long-term, buy-and-hold investment approach with customized portfolios that combine equities, bonds, fixed accounts, and other investment vehicles.

Retirement income strategy General retirement planning Annuities Wealth management Founder/Business Owner
user avatar

Sarah B

Series 63, Series 65

Lake Elmo, MN

Fencl Advisory Services, LLC

Sarah Braunshausen is an investment advisor representative at Fencl Advisory Services, LLC with 23 years of industry experience. She has worked at Fencl Advisory Services since 2015 and previously was affiliated with Dominion Investor Services, Inc. and Guardian Life Insurance Company of America. She is also involved in selling fixed life insurance and disability products. Fencl Advisory Services is a state-registered investment adviser serving individuals, trusts, retirement plans, corporations, and other professional clients. The firm offers discretionary portfolio management and financial planning with a planning-driven, long-term buy-and-hold investment approach, emphasizing client education and regular portfolio reviews.

Retirement income strategy General retirement planning Annuities Wealth management Founder/Business Owner
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