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Farley Financial

Updated today

Total assets under management

$66,000,000

Total clients

149

0% high-net worth

Total advisors

2

of 2 employees

Firm size

Supported

1-3 advisors or $200M+ in AUM

Average clients per advisor

75

Average account size

$442,953

About

Farley Financial provides discretionary investment management and portfolio oversight for individuals, families, trusts, guardianships, foundations, and endowments, with a client base that is predominantly non–high-net-worth households rather than wealthy clients. The firm manages roughly $61 million in client assets and uses third‑party custodians for client holdings; it does not take custody of client assets.

The firm follows a disciplined four‑step process—Organize, Formalize, Implement, and Monitor—to develop individualized asset‑allocation strategies, and predominantly recommends exchange‑traded funds and mutual funds while rejecting market timing. Investment decisions are supported by professional portfolio software (Advyzon), executed on a discretionary basis within agreed parameters, and accounts are reviewed quarterly.

Distinctive aspects include a small, owner‑managed team with the firm’s principal as the sole reviewer of client accounts and an atypical client mix that notably lacks high‑net‑worth individuals compared with peers. The firm specifically recommends Charles Schwab Institutional as custodian (disclosing non‑monetary benefits received), does not aggregate or use block trading, and will not cast proxy votes even when clients delegate voting responsibility.

Client services

Portfolio management

Expertise

Wealth management

Fee options

Percentage

Annual advisory fees capped at 1.5%, management fees are negotiable and charged quarterly in advance

Main office location

Farley Financial

Berlin MD, United States

Number of offices

1

Most active in

Delaware · Florida · Maryland · North Carolina · Virginia

Disclosures

Exclamation point means they have disclosures of this type. Check mark means no disclosures of this type were found.

Business activities & affiliations

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