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Family Financial

Updated today

Client assets under management

$248,019,299

Clients

88

59% high-net worth

Advisors

2

of 4 employees

Firm type

Supported

1-3 advisors or $200M+ in AUM

Clients per advisor

44

Typical

Average account size

$2,818,401

About

Family Financial is an SEC‑registered investment adviser that provides discretionary wealth management, financial planning, and retirement plan advisory services to individuals, high‑net‑worth clients, families, trusts, estates, and small businesses. The firm constructs portfolios primarily using ETFs and mutual funds, but may also include individual stocks, bonds and digital currency as appropriate to client objectives.

The advisor describes a primarily long‑term investment orientation informed by both fundamental and technical analysis, with ongoing monitoring, rebalancing and the option to engage unaffiliated independent managers for portions of client portfolios. The brochure discloses that the firm may use margin (short‑term borrowings) and options/derivative contracts in client accounts and discusses the attendant risks, indicating these tactics can be used alongside its typical ETF/mutual fund allocations.

Compared with many peers, Family Financial notes several uncommon features: it discloses potential use of borrowing and derivatives in separately managed accounts (practices that are relatively rare among similar supported firms) and maintains an affiliate that offers tax and accounting services, with a member of firm leadership dedicating a portion of time to that affiliate. The firm also references specialized custody options for digital assets, such as recommending Kingdom Trust for digital‑currency custody.

Client services

Financial planning Portfolio management

Expertise

Wealth management Retirement plans for business owners (SEP, solo 401k) Tax-loss harvesting

Occupation focus

Founder/Business Owner Executive

Fee options

Fixed

In certain circumstances, may charge fixed annual rate or fixed fee for services

Percentage

$0 - $3,000,000: 1.20% $3,000,001 - $5,000,000: 1.00% $5,000,001 - $10,000,000: 0.85% $10,000,001 - $20,000,000: 0.70% $20,000,001 - $50,000,000: 0.50% $50,000,001 - $100,000,000: 0.30% $100,000,001+: 0.25%

Other

Minimum fee: Minimum annual fee of $12,000, billed in $3,000 minimum quarterly payments, may be waived at sole discretion of the Advisor Fee-only: Wealth management fees based on tiered AUM schedule; Retirement plan advisory fees up to 1.00% annually; fees may be negotiable

Main office location

Family Financial

1601 N. Sepulveda Blvd, 722

Manhattan Beach CA 90266, United States

Number of offices

2

Most active in

California · South Carolina · Texas

Disclosures

Exclamation point means they have disclosures of this type. Check mark means no disclosures of this type were found.

Business activities & affiliations

Advisors at this firm

user avatar

Tammy T

CFP®, Series 63, Series 66

Manhattan Beach, CA

Family Financial

Tammy Trenta is a CFP® professional with 20 years of industry experience, currently serving at Family Financial in Manhattan Beach, CA. Her prior roles include positions at Creative Planning and EP Wealth Advisors. She is also an author with the Institute for Financial Empowerment and provides tax and accounting services through FF Business Management LLC. Family Financial is an SEC-registered advisory firm offering discretionary wealth management, financial planning, and retirement plan advisory services to individuals, families, trusts, estates, and small businesses. The firm employs a primarily long-term investment approach incorporating both fundamental and technical analysis and may utilize ETFs, mutual funds, individual securities, digital currency, and independent managers in portfolio construction.

Wealth management Retirement plans for business owners (SEP, solo 401k) Tax-loss harvesting Founder/Business Owner Executive
user avatar

Charlotte M

CFP®, Series 66

Moore, SC

Family Financial

Charlotte Morgan is a CFP® and holds a Series 66 license with 10 years of industry experience. She has worked at Family Financial since 2025 and previously held positions at Creative Planning, JBJ Investment Partners, New Planner Recruiting, and Stravolo Wealth Management. Family Financial is an SEC-registered advisory firm serving individuals, high-net-worth clients, families, trusts, estates, and small businesses with discretionary wealth management, financial planning, and retirement plan advisory services. The firm employs a long-term investment approach using fundamental and technical analysis and may allocate assets to independent managers while utilizing ETFs, mutual funds, individual securities, and digital currency.

Wealth management Retirement plans for business owners (SEP, solo 401k) Tax-loss harvesting Founder/Business Owner Executive
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