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Fallbrook FI

Updated today

Total assets under management

$786,036

Total clients

11

0% high-net worth

Total advisors

1

of 1 employees

Firm size

Independent

1 advisor

Average clients per advisor

11

Average account size

$71,458

About

Fallbrook Fi is a fee-only, independent investment adviser that provides discretionary investment management and both ongoing and project-based financial planning to individuals, high‑net‑worth clients, corporations and other businesses. Services described in the brochure include comprehensive planning topics (business planning, cash flow, college and retirement planning, estate and tax strategies) alongside portfolio construction and management.

The firm’s investment approach emphasizes modern portfolio theory and asset‑allocation-driven portfolios, blending passive and active strategies across stocks, bonds, mutual funds and ETFs, and may include exposure to Bitcoin and other cryptocurrency‑related ETFs where appropriate. Fallbrook Fi generally manages client accounts on a discretionary basis with quarterly reviews and has incorporated AI tools for meeting transcription, summaries, and administrative support, with human review before relying on AI outputs.

What is noteworthy is that the firm offers portfolio management to institutional clients despite operating as a solo adviser with less than $1 million in discretionary assets and a small client base, a combination that is uncommon among peers. The principal is a CFP® professional who also performs planning work at another registered adviser, and the firm recommends an institutional custody platform for client accounts.

Client services

Financial planning Portfolio management

Fee options

Fixed

Project-Based Financial Planning fixed fees range from $1,250 to $15,000; initial fee for Ongoing Financial Planning up to $5,000.

Percentage

$0 - $1,000,000: 1.00% $1,000,001 - $3,000,000: 0.50% $3,000,001+: 0.25%

Project-based

$250 per hour for Project-Based Financial Planning.

Other

Fee-only: Financial planning fees: initial fee up to $5,000 for ongoing planning; ongoing fees $300 to $1,250 per month or $900 to $3,750 per quarter; project-based fixed fees $1,250 to $15,000; hourly rate $250/hr.

Disclosures

Exclamation point means they have disclosures of this type. Check mark means no disclosures of this type were found.

Business activities & affiliations

Main office location

Fallbrook FI

Clovis CA, United States

Number of offices

1

Advisors at this firm

Devin W

CFP®

Clovis, CA

Fallbrook FI

I’m Devin Watts, founder of Fallbrook Fi, a financial planning firm based in Clovis, California. I help professionals and growing families navigate life’s big transitions with clarity, confidence, and a financial plan they can trust. Many of my clients are in their 30s, 40s, or 50s, earning good money, but feeling disorganized or unsure if they’re on the right path. They’re often juggling careers, raising kids, managing debt, or preparing for big milestones. They want to do the right thing but don’t have the time or tools to make sense of everything on their own. That’s where I come in. I provide holistic financial planning and investment management that’s tailored to your life, your values, and your goals. My approach is collaborative, personal, and judgment-free. Whether we’re reviewing your insurance, building your investment strategy, planning for taxes, or aligning your finances with your future, we’ll do it together, one step at a time. I’ve been working in financial services since 2016, but I started Fallbrook Fi to create a firm that puts relationships and real-life context first. No jargon. No pressure. Just thoughtful planning that helps you feel more organized and in control. Outside of work, I’m a husband, dad, triathlete, and lover of the outdoors. If you're looking for a down-to-earth advisor who will help you align your money with what matters most—I’d love to connect.

Cash flow / budgeting Debt management Dual Income Family
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