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F2 Wealth

Updated today

Client assets under management

$20,308,289

Clients

45

51% high-net worth

Advisors

1

of 1 employees

Firm type

Independent

1 advisor

Clients per advisor

45

High

Average account size

$451,295

About

F2 Wealth is a fee-only advisory firm serving individuals and high-net-worth clients with ongoing wealth management and financial planning, including retirement and estate planning, business planning, executive compensation advice, insurance and risk reviews, and tax return preparation (performed directly or facilitated through third-party tax providers). The firm provides discretionary portfolio management as well as standalone financial planning engagements and project-based consulting for business owners and other clients.

The firm’s investment approach is guided by modern portfolio theory with an emphasis on diversified, long-term asset allocation, disciplined rebalancing, and asset location to pursue after-tax efficiency; cost is a consideration but not the sole determinant of investment selection. Supplemental strategies include customizable values-based investing and allocations to real estate and alternative investments, and the firm will recommend third‑party sub-advisors for specific mandates when appropriate.

Notable features for a small, single-principal independent adviser managing roughly $20.3 million for about 45 client relationships include offering tax return preparation alongside advisory services, maintaining two offices while operating with one principal who also serves as chief compliance officer, and disclosing that it uses Schwab’s institutional platform for custody and related support. The firm also does not aggregate (block) trades across client accounts and discloses the potential use of paid promoters/operators under written agreements for client referrals, which are distinctions relative to many peers.

Client services

Financial planning Portfolio management Selection of other advisers

Expertise

Wealth management Real estate investing

Occupation focus

Executive

Fee options

Fixed

Financial planning only engagements typically range from $2,500 to $4,000 in year one, plus $625 per quarter thereafter

Percentage

$0 - $4,500,000: 0.50% annually plus $625 per quarter $4,500,001+: $25,000 annual flat fee billed quarterly in advance

Other

Minimum fee: $625 per quarter ($2,500 annually) minimum annual fee for financial planning services Fee-only: Fee-only firm; no commissions or referral fees accepted

Main office location

F2 Wealth

9435 Waterstone Blvd Suite 140 90

Cincinnati OH 45249, United States

Number of offices

2

Most active in

Ohio · Texas

Disclosures

Exclamation point means they have disclosures of this type. Check mark means no disclosures of this type were found.

Business activities & affiliations

Advisors at this firm

Eric R

CFP®

Cincinnati, OH

F2 Wealth

As a client of F2 Wealth, you will enjoy a sense of freedom that comes with having the confidence that you are making the best financial decisions for you and your family. The clients we serve tend to be mid to late career professionals or small business owners. Oftentimes it's a blend of both where we have helped clients successfully navigate the transition from employee to entrepreneur. One area of focus that is shared with all of our clients is planning for a successful retirement. We incorporate both life planning and financial planning to help you navigate the transition from your working years to your retirement years so that you can live your best life. Our clients choose to work with us for our experience and the breadth and depth of the services we offer. Some services are reoccurring while others may only be needed during certain stages of life or life events. Whatever your needs, we follow a rigorous client service calendar that allows you to benefit from our range of services on a proactive basis. These services include, life planning, financial planning, tax planning, investment management, estate planning, insurance planning, and retirement planning. Within these areas there are certain areas of specialization that clients further benefit from including stock option planning, inheritance planning, education planning, retirement income planning, and business planning for the self-employed. Now that you’ve learned about the clients we serve and what we do, you may be interested in a more personal introduction. I’m Eric Ross, CFP®, Principal and Lead Advisor at F2 Wealth. I’ve served as a senior leader during my career as a management consultant and wealth advisor at global firms and boutique firms. Over the course of my career I’ve had the opportunity to serve hundreds of individuals and families seeking to be stewards of their financial lives. I’ve been a speaker at financial industry conferences and my expertise has appeared in national media outlets. I volunteer as a Certified Business Coach to help entrepreneurs successfully launch their businesses. I’m also highly engaged in the financial planning community having served in leadership roles at national organizations and participating in the financial planning student program at The Ohio State University where I also serve as a mentor in The Fisher College of Business. I’m excited to meet you and to help you lead a confident financial life.

Wealth management Equity Recipients (RS/RSU, SOP, ESPP) General tax planning Executive Gen X (Born 1965-1980)
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