Data sourced from SEC public records (and other sources when available). Refreshed weekly • Updated today.
Total assets under management
$404,464,714
Total clients
392
21% high-net worth
Total advisors
6
of 10 employees
Firm size
Team
4-10 advisors or $500M+ in AUM
Average clients per advisor
65
Average account size
$1,031,798
Excel Financial provides fee‑based financial planning and investment management to individuals (including high‑net‑worth clients), pension and profit‑sharing plans, charitable organizations, and businesses. The firm offers both discretionary and non‑discretionary portfolio management, comprehensive financial planning, and retirement plan advisory services.
Investment programs are documented in an investment policy statement and built around client goals, time horizons, and risk tolerance, using fundamental, technical, and cyclical analysis with both long‑ and short‑term strategies. Accounts are reviewed at least annually (with more frequent monitoring as conditions warrant), and the firm will trade with client‑granted discretionary authority when authorized.
The brochure discloses that a firm member is a licensed insurance agent and spends approximately 1% of their time on insurance activities, and that any related compensation is disclosed and subject to the firm’s conflict‑mitigation procedures. The firm also works with outside professionals such as accountants and tax preparers and highlights the ability to serve in ERISA 3(21) and 3(38) roles for retirement plans, a combination of services that distinguishes its practice mix from many peers.
Financial planning services flat fee between $500 and $10,000; ERISA plan services base fee $2,000 to $10,000 per year plus participant fee $0 to $250 per participant per year
$1 - $99,999.99: 1.25% $100,000 - $499,999.99: 0.90% $500,000 - $999,999.99: 0.60% $1,000,000 - $1,999,999.99: 0.55% $2,000,000 - $4,999,999.99: 0.50% $5,000,000 - $9,999,999.99: 0.40% $10,000,000 - $29,999,999.99: 0.20% $30,000,000 - $39,999,999.99: 0.10% $40,000,000+: 0.05%
$250 per hour for financial planning services
Minimum fee: Minimum annual fee of $625, unless waived by Excel Financial Fee-only: Hourly financial planning at $250/hour; Fixed fees for financial planning range from $500 to $10,000; ERISA plan services fixed fees range from $2,000 to $10,000 per year plus participant fees $0 to $250 per participant per year; ERISA plan services may also be offered on AUM basis 0.25% to 1.25%.
Excel Financial, LLC
321 Main Street
Red Wing MN 55066, United States
Number of offices
4
Colorado · Florida · Minnesota · Texas · Wisconsin
Exclamation point means they have disclosures of this type. Check mark means no disclosures of this type were found.
Is active or affiliated with:
Insurance agent
They sell insurance products and may earn commissions on those sales.
Accountant / CPA / tax prep
They offer tax and accounting services, typically for separate fees.
Is not active or affiliated with:
Broker-dealer / trader
They provide brokerage services and may earn transaction-based compensation in addition to advisory fees.
Bank
They're affiliated with a bank that may offer its own financial products and services.
Trust company
They provide trust and estate administration services, typically for separate fees.
Fund sponsor
They manage or sponsor investment funds and may earn management or performance-based fees if clients invest in them.
Lawyer
They provide legal services, typically billed separately.
Real estate agent
They facilitate real estate transactions and may earn commissions.
Other specialized services
They may provide services such as pension consulting or municipal advisory work, typically for separate fees.
Series 65
Red Wing, MN
Excel Financial, LLC
Series 65
Red Wing, MN
Excel Financial, LLC
CFP®, Series 66
Red Wing, MN
Excel Financial, LLC
Series 65
Centennial, CO
Excel Financial, LLC
Series 63, Series 65
Littleton, CO
Excel Financial, LLC
Series 65
Red Wing, MN
Excel Financial, LLC
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