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Excel Financial, LLC

Updated today

Total assets under management

$404,464,714

Total clients

392

21% high-net worth

Total advisors

6

of 10 employees

Firm size

Team

4-10 advisors or $500M+ in AUM

Average clients per advisor

65

Average account size

$1,031,798

About

Excel Financial provides fee‑based financial planning and investment management to individuals (including high‑net‑worth clients), pension and profit‑sharing plans, charitable organizations, and businesses. The firm offers both discretionary and non‑discretionary portfolio management, comprehensive financial planning, and retirement plan advisory services.

Investment programs are documented in an investment policy statement and built around client goals, time horizons, and risk tolerance, using fundamental, technical, and cyclical analysis with both long‑ and short‑term strategies. Accounts are reviewed at least annually (with more frequent monitoring as conditions warrant), and the firm will trade with client‑granted discretionary authority when authorized.

The brochure discloses that a firm member is a licensed insurance agent and spends approximately 1% of their time on insurance activities, and that any related compensation is disclosed and subject to the firm’s conflict‑mitigation procedures. The firm also works with outside professionals such as accountants and tax preparers and highlights the ability to serve in ERISA 3(21) and 3(38) roles for retirement plans, a combination of services that distinguishes its practice mix from many peers.

Client services

Financial planning Portfolio management Selection of other advisers

Occupation focus

Retired Founder/Business Owner

Fee options

Fixed

Financial planning services flat fee between $500 and $10,000; ERISA plan services base fee $2,000 to $10,000 per year plus participant fee $0 to $250 per participant per year

Percentage

$1 - $99,999.99: 1.25% $100,000 - $499,999.99: 0.90% $500,000 - $999,999.99: 0.60% $1,000,000 - $1,999,999.99: 0.55% $2,000,000 - $4,999,999.99: 0.50% $5,000,000 - $9,999,999.99: 0.40% $10,000,000 - $29,999,999.99: 0.20% $30,000,000 - $39,999,999.99: 0.10% $40,000,000+: 0.05%

Project-based

$250 per hour for financial planning services

Other

Minimum fee: Minimum annual fee of $625, unless waived by Excel Financial Fee-only: Hourly financial planning at $250/hour; Fixed fees for financial planning range from $500 to $10,000; ERISA plan services fixed fees range from $2,000 to $10,000 per year plus participant fees $0 to $250 per participant per year; ERISA plan services may also be offered on AUM basis 0.25% to 1.25%.

Main office location

Excel Financial, LLC

321 Main Street

Red Wing MN 55066, United States

Number of offices

4

Most active in

Colorado · Florida · Minnesota · Texas · Wisconsin

Disclosures

Exclamation point means they have disclosures of this type. Check mark means no disclosures of this type were found.

Business activities & affiliations

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