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Evolution Financial LLC

Updated today

Client assets under management

$38,798,308

Clients

73

11% high-net worth

Advisors

1

of 1 employees

Firm type

Independent

1 advisor

Clients per advisor

73

Very High

Average account size

$531,484

About

Evolution Financial LLC is a fee-only, independent advisory firm that serves individuals (including high-net-worth clients), trusts, estates, pension and profit-sharing plans, corporations, and charitable organizations. Its services center on comprehensive financial planning paired with ongoing asset management, and the firm also provides employee benefit plan advisory and participant education for employer plans.

The firm typically provides asset management only in conjunction with financial planning, working with clients to define goals, time horizons, risk tolerance, and asset allocation before recommending portfolios composed of mutual funds, ETFs, and individual securities. Evolution Financial uses charting and fundamental analysis and implements both long‑ and short‑term purchase strategies, with discretionary trading performed only when authorized and certain retirement accounts managed on a non‑discretionary basis.

Compared with many solo independent advisers, Evolution Financial is notable for advising employer-sponsored retirement plans and acting as an ERISA fiduciary for plan sponsors, including assisting with plan structure, investment options, and participant education. The firm also conducts educational speaking engagements and may utilize investment‑only variable annuity platforms (without receiving sales commissions), integrating such assets into its managed portfolios.

Client services

Financial planning Portfolio management Selection of other advisers Educational seminars or workshops Advising on outside managed 401(k) plans

Expertise

General retirement planning Debt management College savings (529s, UTMA, etc.) Annuities

Fee options

Fixed

Preparation of initial financial plan fees typically range from $3,000 to $5,000, negotiable

Percentage

$0 - $1,000,000: 1.00% $1,000,000.01 - $2,000,000: 0.85% $2,000,000.01 - $5,000,000: 0.65% $5,000,000.01+: 0.40%

Project-based

$300 per hour for limited financial consultation and for financial planning termination billing

Subscriptions

Ongoing financial planning without asset management: $5,000 annually, paid monthly or quarterly; ongoing planning with asset management minimum fee $1,250 per quarter

Other

Minimum fee: Minimum annual fee of $5,000 ($1,250 per quarter), may be waived or reduced based on criteria Fee-only: Yes, the firm is fee-only and does not receive commissions

Main office location

Evolution Financial LLC

2701 International Lane, Suite 203

Madison WI 53704, United States

Number of offices

1

Most active in

Wisconsin

Disclosures

Exclamation point means they have disclosures of this type. Check mark means no disclosures of this type were found.

Business activities & affiliations

Advisors at this firm

Sue P

CFP®

Madison, WI

Evolution Financial LLC

I am Sue Peck, CFP®, RLP®, CeFT®. I founded Evolution Financial to provide fee-only comprehensive financial planning and investment management for people of all backgrounds who aspire to live their best lives now and into the future. I am also a fiduciary. A fiduciary is, as defined on Investopedia: a person or organization that owes to another the duties of good faith and trust. The highest legal duty of one party to another, it also involves being bound ethically to act in the other’s best interests. Our lives can be filled with transitions, some of them involving the added complication of wealth movement. Life experiences, such as a divorce or the loss of a loved one, are filled with emotions and feelings of loss, grief, and overwhelm, and can leave one feeling unable to move forward. I’m here to listen and help sort out what next steps are needed to help you move through and forward into the life you want to live. I graduated from the University of Wisconsin-Madison with a BS in psychology, and was also a proud member of the University of Wisconsin Marching Band (Trombone). Community is important to me. I am a member of the Northside Business Association, and a board member on the Northside Planning Council. My husband Nathan and I live on the north side of Madison, Wisconsin with our Border Collie mix dogs Harley Quinn and Lydia, as well as our chickens. As a landscaper, Nathan has transformed our yard to be welcoming to pollinators such as bees and butterflies.

Inherited wealth Gen X (Born 1965-1980) Divorced
Warmer team member

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