Essential Planning, LLC logo

Essential Planning, LLC

Updated today

Client assets under management

$524,444,621

Clients

573

28% high-net worth

Advisors

3

of 11 employees

Firm type

Team

4-10 advisors or $500M+ in AUM

Clients per advisor

191

Very High

Average account size

$915,261

About

Essential Planning, LLC provides financial planning and investment management services primarily to individual clients and families, and makes estate‑planning documents available through an Encore platform. The firm reported approximately $524 million in assets under management as of 12/31/2025 and manages nearly all client assets on a discretionary basis.

The firm’s investment approach centers on strategic asset allocation with a core‑and‑satellite structure, using passively managed index and ETF exposures as cores and selectively adding active managers or funds as satellites, with portfolios often globally diversified. Essential Planning also uses third‑party or independent managers on advisor platforms, employs specific fund families (including Dimensional funds where applicable), and restricts discretionary purchases of cryptocurrencies to situations where clients expressly authorize such exposure.

What is noteworthy relative to many peers is that the ADV discloses prior regulatory discipline involving the principal — a FINRA suspension and fine tied to a failure to timely disclose an IRS tax lien and related state conditions including heightened supervision — and the firm has recently amended its brochure to clarify fee disclosures. The firm also makes performance information available in its public materials while explicitly stating in the ADV that it does not participate in performance‑based fee arrangements.

Client services

Financial planning Portfolio management Selection of other advisers

Expertise

Passive / index investing Active portfolio management

Fee options

Project-based

Financial planning fee ranges between $500 and $10,000 depending on scope of services.

Other

Minimum fee: Monthly fixed fee component generally ranges from $125 to $725, payable quarterly.

Main office location

Essential Planning, LLC

500 Market Street, Unit 1 D

Portsmouth NH 03801, United States

Number of offices

2

Most active in

California · Florida · Louisiana · Maine · Massachusetts · New Hampshire · New York · Texas · Vermont

Disclosures

Exclamation point means they have disclosures of this type. Check mark means no disclosures of this type were found.

Business activities & affiliations

Advisors at this firm

user avatar

Paul D

Series 63, Series 65

Portsmouth, NH

Essential Planning, LLC

Paul Doran is a financial advisor at Essential Planning, LLC with 23 years of industry experience. He has worked at Valmark Securities, Inc. since 2020 and Purshe Kaplan Sterling Investments from 2016 to 2020. In addition to his advisory role, he serves on the board of directors for the Wolfeboro Area Recreation Association, a nonprofit recreational facility in Wolfeboro, NH. Essential Planning, LLC provides personalized financial planning and investment management to individuals, trusts, and estates, managing approximately $440 million for around 535 clients. The firm employs a strategic asset-allocation core-and-satellite approach using primarily passively managed index funds and ETFs, with many accounts managed on a discretionary basis.

Passive / index investing Active portfolio management
user avatar

Andrew L

ChFC®, Series 63

Portsmouth, NH

Essential Planning, LLC

Andrew Lord is a ChFC® credentialed financial advisor with 36 years of industry experience. He has been with Essential Planning, LLC since 2002 and has also worked at ValMark Securities, Inc., Purshe Kaplan Sterling Investments, Investors Capital Corporation, Connecticut Mutual Life Insurance Co., and Provident Mutual. Outside of advising, he is involved in commercial real estate ownership and operations in Portsmouth, NH. Essential Planning, LLC provides personalized financial planning and investment management services to individuals, trusts, and estates, managing over $439 million across approximately 535 clients. The firm employs a strategic asset-allocation approach using primarily passively managed index funds and ETFs, with selective active fund investments.

Passive / index investing Active portfolio management
user avatar

Hunter L

Series 63, Series 65

Portsmouth, NH

Essential Planning, LLC

Hunter Lord is a financial advisor at Essential Planning, LLC with six years of industry experience. He holds Series 63 and Series 65 licenses and has worked at firms including Valmark Advisers, Inc. and Purshe Kaplan Sterling Investments, Inc. Prior to his advisory career, he was involved with Social Brew Cafe. Essential Planning, LLC provides personalized financial planning and investment management services to individuals, trusts, and estates, utilizing a strategic asset-allocation approach that combines passively managed index funds and ETFs with selected active funds.

Passive / index investing Active portfolio management
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