Equity Management, Inc.

The firm provides portfolio management primarily for individual clients, including high‑net‑worth individuals, and offers a mutual‑fund timing service delivered on a discretionary basis. Its brochure describes management of mutual funds and variable annuity subaccounts and assistance in opening client-designated fund accounts.

Investment decisions are driven by a short‑term, technical trend‑following market‑timing model that seeks to keep client assets fully invested either in an equity mutual fund or in a money‑market fund; the brochure notes this approach can require frequent trading (securities are often sold within thirty days of purchase). The adviser uses chart analysis and timing signals to determine fund exchanges, and client accounts are held directly with the fund sponsors, which serve as custodians.

Notable differences from many peers include the explicit use of a market‑timing model (an uncommon strategy among independent advisers) and an affiliation with a broker‑dealer through which clients open brokerage accounts and which may effect trades and receive transaction and distribution compensation. The brochure also discloses that the firm does not vote proxies for clients and, as of its filing, reported a smaller discretionary asset base (with a prior filing noting $725,000 managed as of December 2014), while the current profile lists approximately 15 clients and about $10.4 million in assets under management.