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Equity Management Group

Updated today

Client assets under management

$56,545,069

Clients

81

40% high-net worth

Advisors

3

of 3 employees

Firm type

Supported

1-3 advisors or $200M+ in AUM

Clients per advisor

27

Low

Average account size

$698,087

About

Equity Management Group advises individuals (including high‑net‑worth and non‑HNW clients), as well as non‑profit organizations, retirement and profit‑sharing plans, trusts, estates, and business entities. The firm delivers fee‑only financial planning and discretionary portfolio management, employing a mix of stocks, mutual funds, ETFs, bonds, options, and master limited partnerships.

The firm develops individualized investment plans using a client questionnaire and a personal wealth management portal, and it asks clients to review updates at least annually while also issuing a quarterly newsletter. Investment decisions combine purchased and proprietary fundamental research, portfolios are reviewed at least weekly by the three‑advisor team, and trades are aggregated through a lead custodian platform when feasible.

Founded in 1987, the small, multi‑generational team manages roughly $67 million for about 81 client accounts, supporting a relatively hands‑on, frequent review process and discretionary oversight. Distinctive operational practices include its fee‑only fiduciary stance, occasional use of options and MLPs to modify risk or generate income, and a policy that leaves proxy voting to clients rather than voting securities on their behalf.

Client services

Financial planning Portfolio management

Expertise

Options & derivatives strategies

Fee options

Percentage

$0 - $2,000,000: 1.00% annually $2,000,000+: 0.90% annually $3,000,000+: 0.80% annually $4,000,000+: 0.70% annually $5,000,000+: 0.60% annually $6,000,000+: minimum incremental rate of 0.5%

Other

Account minimum: $100,000 Fee-only: Fee-only investment management and financial planning services; no commissions

Main office location

Equity Management Group

Santa Rosa Valley CA, United States

Number of offices

1

Most active in

California

Disclosures

Exclamation point means they have disclosures of this type. Check mark means no disclosures of this type were found.

Business activities & affiliations

Quick links

Advisors at this firm

user avatar

Sarah G

Series 65

Santa Rosa Valley, CA

Equity Management Group

Sarah Gassert is a Series 65-licensed advisor at Equity Management Group with no prior industry experience. She has worked at DAV Energy Solutions from 2019 to 2021 and has been with Equity Management Group since 2013. Equity Management Group is a fee-only firm that provides investment management and financial planning to individuals, trusts, estates, non-profits, and retirement plans under a fiduciary standard. The firm offers discretionary portfolio supervision and builds individualized investment plans tailored to clients’ goals and risk tolerance, utilizing a combination of independent research and proprietary analysis.

Options & derivatives strategies
user avatar

Jennifer M

Series 65

Camarillo, CA

Equity Management Group

Jennifer McGee is a financial advisor at Equity Management Group in Camarillo, CA, holding a Series 65 designation with 31 years of industry experience. She has been with Equity Management Group since 1992. Equity Management Group provides fee-only investment management and financial planning to individuals, trusts, estates, non-profit corporations, and retirement plans under a fiduciary standard. The firm manages approximately $62.6 million across about 80 client relationships, offering discretionary portfolio supervision and periodic financial planning, with an investment approach that combines independent research and proprietary analysis tailored to clients’ goals and risk tolerance.

Options & derivatives strategies
user avatar

Vernon D

CFP®, Series 63, Series 65

Santa Rosa Valley, CA

Equity Management Group

Vernon Dransfeldt is a CFP® professional with nine years of industry experience, currently serving as an advisor at Equity Management Group LLC since 2016. He holds Series 63 and Series 65 licenses and operates out of Santa Rosa Valley, CA. Equity Management Group provides fee-only investment management and financial planning services to individuals, trusts, estates, non-profit corporations, and retirement plans under a fiduciary standard. The firm offers discretionary portfolio supervision and financial planning, using a blend of independent research and proprietary analysis to tailor client portfolios aligned with specific objectives and risk tolerances.

Options & derivatives strategies
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