Equity Advisors of Kentucky Inc

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Client assets under management

$141,596,255

Clients

114

18% high-net worth

Advisors

of 3 employees

Firm type

Supported

1-3 advisors or $200M+ in AUM

Clients per advisor

Low

Average account size

$1,242,072

About

Equity Advisors of Kentucky provides comprehensive financial planning and portfolio management to individuals, trusts, estates and business entities, including high‑net‑worth clients. Services include investment supervision, income tax planning and preparation, and business consulting such as ESOP support and succession planning.

The firm’s investment approach emphasizes strategic asset allocation, portfolio diversification, tax‑focused investing and long‑term market exposure, using mutual funds, ETFs and targeted market segments informed by Morningstar research. Reviews are conducted quarterly and most accounts are managed on a non‑discretionary basis, with client approval required before trades are executed.

Noteworthy for a firm of its size, Equity Advisors integrates tax and accounting services into its advisory offering and separately bills for tax preparation and accounting consultation. It also offers optional performance‑based compensation arrangements for qualified clients (including alternatives with different appreciation treatments), a combination of features that is uncommon among similarly supported advisers.

Client services

Financial planning Portfolio management Pension consulting

Expertise

General tax planning Retirement plans for business owners (SEP, solo 401k)

Fee options

Percentage

Under $400,000 - Under $400,000: $5,000 annual flat fee $400,000 - $1,000,000: 1.30% annually $1,000,001 - $2,500,000: 1.00% annually $2,500,001 - $5,000,000: 0.90% annually $5,000,001 - $7,500,000: 0.70% annually Over $7,500,000+: 0.60% annually

Project-based

Tax planning/preparation: $200/hr for CFP, CPA; $100/hr for paraplanner; $35/hr administrative

Performance-based

Performance-based fees available as alternatives with lower fixed fees plus 5% or 10% appreciation fees on net growth, for qualified clients (minimum $1,100,000 AUM or $2,200,000 net worth)

Other

Account minimum: $400,000 Minimum fee: Minimum annual fee of $5,000 Fee-only: Fee-only advisory services; no commissions or sales incentives

Main office location

Equity Advisors of Kentucky Inc

2201 Regency Road, Suite 504

Lexington KY 40503, United States

Number of offices

Most active in

Florida · Hawaii · Indiana · Kentucky · Michigan · Ohio · Texas

Disclosures

Business activities & affiliations

Is active or affiliated with:

Accountant / CPA / tax prep

They offer tax and accounting services, typically for separate fees.

Is not active or affiliated with:

Insurance agent

They sell insurance products and may earn commissions on those sales.

Broker-dealer / trader

They provide brokerage services and may earn transaction-based compensation in addition to advisory fees.

Bank

They're affiliated with a bank that may offer its own financial products and services.

Trust company

They provide trust and estate administration services, typically for separate fees.

Fund sponsor

They manage or sponsor investment funds and may earn management or performance-based fees if clients invest in them.

Lawyer

They provide legal services, typically billed separately.

Real estate agent

They facilitate real estate transactions and may earn commissions.

Other specialized services

They may provide services such as pension consulting or municipal advisory work, typically for separate fees.

Forms ADV

Form ADV Part 2: Client Brochure Form ADV Part 3: Client Relationship

Quick links

Website 502-829-9244

Advisors at this firm

Fon R

CFP®, Series 65

Lexington, KY

Equity Advisors of Kentucky Inc

Fon Rogers is a CFP® and holds a Series 65 license with 8 years of industry experience. He has been with Equity Advisors of Kentucky Inc since 2014. Equity Advisors of Kentucky provides portfolio management and comprehensive financial planning to individuals, trusts, estates, and business entities, serving both individual and high-net-worth clients. The firm integrates investment oversight with in-house tax planning, preparation, and business consulting services, focusing on strategic asset allocation, diversification, and tax-focused investing, primarily through non-discretionary management.

General tax planning Retirement plans for business owners (SEP, solo 401k)

Eric F

CFP®, Series 63, Series 66

St Pete Beach, FL

Equity Advisors of Kentucky Inc

Eric Felty is a CFP® professional with eight years of industry experience, currently serving as an advisor at Equity Advisors of Kentucky Inc since 2018. His prior experience includes roles at CPA Advisory Group, JP Morgan Securities LLC, and Deloitte. Equity Advisors of Kentucky provides portfolio management and comprehensive financial planning to individuals, trusts, estates, and business entities, with an emphasis on strategic asset allocation, diversification, and tax-focused investing. The firm integrates investment oversight with in-house tax planning, preparation, and business consulting services, serving both individual and high-net-worth clients.

General tax planning Retirement plans for business owners (SEP, solo 401k)

Kenneth L

Series 65

Lexington, KY

Equity Advisors of Kentucky Inc

Kenneth Littrell is a financial advisor at Equity Advisors of Kentucky Inc with one year of industry experience. He holds a Series 65 designation and has worked previously at Wendover Art Group and in various roles including at the University of Kentucky and Transylvania University. Equity Advisors of Kentucky provides portfolio management and comprehensive financial planning to individuals, trusts, estates, and business entities, serving both individual and high-net-worth clients. The firm integrates investment oversight with in-house tax planning, preparation, and business consulting services, emphasizing strategic asset allocation and tax-focused investing primarily on a non-discretionary basis.

General tax planning Retirement plans for business owners (SEP, solo 401k)

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