Equinum, LLC logo

Equinum, LLC

Updated today

Client assets under management

$288,432,794

Clients

146

63% high-net worth

Advisors

5

of 5 employees

Firm type

Team

4-10 advisors or $500M+ in AUM

Clients per advisor

29

Low

Average account size

$1,975,567

About

Equinum provides investment advisory services to individuals, high‑net‑worth clients, corporations, and charitable organizations, delivering portfolio management on both a discretionary and non‑discretionary basis. The firm’s services include management of variable annuities, allocations to third‑party managers, retirement plan advice as a 3(21) adviser, a proprietary robo‑advisor built on ETF models, and a family office offering for ultra‑high‑net‑worth clients.

The firm formalizes client objectives in an Investment Policy Statement and combines fundamental and technical analysis to construct and monitor portfolios, including strategies that may employ long‑ and short‑term trading, options, margin, and short sales. Equinum conducts due diligence on third‑party managers, maintains ongoing account reviews, and uses algorithmic rebalancing and tax optimization tools in its robo platform while noting algorithm limitations and a recent transition of robo accounts from Schwab to Betterment.

A distinctive feature of Equinum is its affiliation and co‑ownership by Roth & Company LLP, an accounting firm, which has resulted in trustee arrangements and constructive custody practices that subject certain client accounts to annual surprise custody audits. The mix of an affiliated CPA firm, an in‑house family office that aggregates off‑platform assets, and a proprietary robo offering creates a service profile that differs from many team advisers.

Client services

Financial planning Portfolio management Selection of other advisers

Expertise

Private / alternative investments Tax-loss harvesting Active portfolio management Annuities

Occupation focus

Founder/Business Owner Executive

Fee options

Other

Account minimum: $5,000 for the Robo-Advisor SIP program; otherwise, no minimum stated Minimum fee: Family Office service has a minimum annual fee of $40,000 Fee-only: Advisory fees based on percentage of assets under management; no commissions charged

Main office location

Equinum, LLC

3611 14 Th Avenue, Suite 221

Brooklyn NY 11218, United States

Number of offices

3

Most active in

California · New Jersey · New York

Disclosures

Exclamation point means they have disclosures of this type. Check mark means no disclosures of this type were found.

Business activities & affiliations

Advisors at this firm

user avatar

Menachem L

Series 65

Brooklyn, NY

Equinum, LLC

Menachem Lerman is a financial advisor at Equinum, LLC with four years of industry experience. He holds a Series 65 credential and has been with Equinum since 2021. Prior to joining Equinum, he worked at Beth Rivkah and Robert Lubin & Associates. Equinum provides investment advisory services to individuals, corporations, and charitable organizations, offering portfolio management, financial planning, retirement plan advice, and a family office service. The firm employs both fundamental and technical analysis and integrates its accounting firm affiliation into a comprehensive service model.

Private / alternative investments Tax-loss harvesting Active portfolio management Annuities Founder/Business Owner Executive
user avatar

Zacharia W

Series 65

Brooklyn, NY

Equinum, LLC

Zacharia Waxler is a financial advisor at Equinum, LLC with seven years of industry experience. He holds a Series 65 designation and has worked at Equinum since 2019, following a year at RVW Wealth LLC. Waxler is also the president and owner of ZACHARIA WAXLER CPA P.C., where he provides accounting services to businesses and individuals. Equinum provides investment advisory services to individuals, corporations, and charitable organizations, offering a range of services including portfolio management, financial planning, and family office solutions. The firm uses both fundamental and technical analysis to manage portfolios and integrates its affiliation with Roth & Company LLP into its service model.

Private / alternative investments Tax-loss harvesting Active portfolio management Annuities Founder/Business Owner Executive
user avatar

Jacob H

Series 65

Brooklyn, NY

Equinum, LLC

Jacob Halberstam is a financial advisor at Equinum, LLC with four years of industry experience. He holds a Series 65 designation and has worked at Equinum since 2019, following prior roles at LPS Financial, B-Tank Magazine, and Heicel Hatalmud - United Talmudical Seminary. Equinum provides investment advisory services to individuals, corporations, and charitable organizations, offering portfolio management, financial planning, retirement plan advice, and a family office service. The firm uses both fundamental and technical analysis to manage portfolios and integrates its partial ownership by an accounting firm into its service model.

Private / alternative investments Tax-loss harvesting Active portfolio management Annuities Founder/Business Owner Executive
user avatar

Sheldon S

Series 63, Series 65

Brooklyn, NY

Equinum, LLC

Sheldon Steuer is a financial advisor at Equinum, LLC with 37 years of industry experience. He holds Series 63 and Series 65 designations and has worked previously at Wells Fargo Clearing and Wells Fargo Advisors LLC. Equinum provides investment advisory services to individuals, corporations, and charitable organizations, offering portfolio management, financial planning, retirement plan advice, and a family office service. The firm employs both fundamental and technical analysis and integrates its partial ownership by Roth & Company LLP into its service model.

Private / alternative investments Tax-loss harvesting Active portfolio management Annuities Founder/Business Owner Executive
user avatar

Aron P

CFA®, Series 63, Series 65

Brooklyn, NY

Equinum, LLC

Aron Pinson is a CFA® charterholder with 20 years of industry experience. He is currently an advisor at Equinum, LLC, where he has worked since 2019, and previously held roles at Sterne Agee and LPS Financial LLC. Outside of his advisory work, Mr. Pinson owns several businesses including PFS Trading Inc. and Freeda Health LLC, which operate in coin collecting and nutraceuticals, respectively. Equinum provides investment advisory services to individuals, corporations, and charitable organizations, offering a range of portfolio management and financial planning solutions. The firm uses both fundamental and technical analysis and maintains proprietary ETF models for its robo-advisor platform, integrating accounting firm ownership and family office services into its client offerings.

Private / alternative investments Tax-loss harvesting Active portfolio management Annuities Founder/Business Owner Executive
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