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Equilibrium Financial Planning

Updated today

Total assets under management

$13,130,000

Total clients

13

23% high-net worth

Total advisors

2

of 2 employees

Firm size

Supported

1-3 advisors or $200M+ in AUM

Average clients per advisor

7

Average account size

$1,010,000

About

The firm provides investment management and comprehensive financial planning to individual clients, including high-net-worth households, and also offers retirement plan consulting to employer plan sponsors. Services are delivered as ongoing advisory engagements or as project-based financial plans, and the firm supervises client portfolios on a continuous basis.

Investment decision‑making is grounded in modern portfolio theory and fundamental analysis, with an emphasis on asset allocation across equities, fixed income, mutual funds, and ETFs and a preference for long‑term holdings complemented by selective active positions. The firm operates as a fee‑only fiduciary, typically with discretionary authority for managed accounts and quarterly account reviews.

Noteworthy aspects include the firm’s small scale — two advisors managing roughly $13.1 million for a limited client roster — which yields a higher advisor‑to‑client focus than is typical for peers. The brochure discloses the firm’s use of client testimonials in advertising (a practice uncommon among similar firms), and the principal holds CFP® and Enrolled Agent credentials while maintaining a separate business role; the firm also accepts ERISA retirement plan consulting engagements and can act as an ERISA investment manager when engaged.

Client services

Financial planning Portfolio management

Fee options

Fixed

Fixed fees for Project-Based Financial Planning range from $4,000 to $8,000, negotiable based on complexity

Percentage

$0 - $500,000: 1.50% Greater than $500,000 - $1,000,000: 1.25% Greater than $1,000,000 - $2,000,000: 1.00% Greater than $2,000,000 - $3,000,000: 0.85% Greater than $3,000,000 - $5,000,000: 0.75% Greater than $5,000,000 - $10,000,000: 0.65% Greater than $10,000,000 - $15,000,000: 0.55% Greater than $15,000,000+: 0.45%

Project-based

$400 per hour for Project-Based Financial Planning

Other

Minimum fee: $5,000 minimum annual fee, may be reduced or waived at firm's discretion Fee-only: Fee-only firm; compensated solely by client fees with no commissions or sales-related compensation

Disclosures

Exclamation point means they have disclosures of this type. Check mark means no disclosures of this type were found.

Business activities & affiliations

Main office location

Equilibrium Financial Planning

Kenner LA, United States

Number of offices

1

Advisors at this firm

Eric J

CFP®, EA

Kenner, LA

Equilibrium Financial Planning

My wife, Rachael Johns, J.D., and I founded Equilibrium Financial Planning to help New Orleans retirees and pre-retirees with $1 million or more pay less in taxes, know how much they can safely spend, and optimize their investments for lasting retirement confidence. We understand this stage of life brings unique opportunities and complex challenges, which is why we serve as your personal Chief Financial Officer (CFO) so that you can realize your vision for retirement. As a fee-only fiduciary, we are bound to the highest duty of care, are never paid a commission, and have a legal obligation to provide unbiased and trustworthy financial advice. We prioritize integrity and transparency as we help you achieve your financial goals. At Equilibrium, our mission is simple: to help you retire with confidence by balancing what you spend, what you save, and what you keep after taxes. On the personal side, I used to play rugby for Jesuit High School and then while at LSU from 2005-2010. I now enjoy coaching youth sports for our 10 year old twins, Adam and Zoey, and playing chess with our 12 year old, Connor. I relish playing video games, particularly those made by Blizzard, and my ideal Saturday night is a sushi dinner and gaming session. I have collected and played Magic the Gathering intermittently since being introduced to the game by my dad in 1995, and the flavor text on the card Equilibrium (7th Edition) served as inspiration for our firm's name. My wife, Rachael, and I value family time immensely and spend most weekends with our kids playing pickleball and board games, dancing to The Beatles, or popping popcorn for Friday movie nights.

General retirement planning General tax planning Business ownership considerations Gen X (Born 1965-1980)
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