EPI Financial Group logo

EPI Financial Group

Updated today

Client assets under management

$8,625,033

Clients

65

0% high-net worth

Advisors

5

of 7 employees

Firm type

Team

4-10 advisors or $500M+ in AUM

Clients per advisor

13

Very Low

Average account size

$132,693

About

EPI Financial Group is a fee-based advisory firm that provides portfolio management, financial planning, and referrals to third‑party money managers for individuals, trusts, estates, and charitable organizations. The firm manages roughly $8.6 million for about 65 clients and primarily serves non‑high‑net‑worth individual clients rather than a high‑net‑worth clientele.

EPI typically delivers investment management through sub‑advisor and third‑party money manager arrangements on the AE Wealth Management platform and acts as the client liaison to those managers while retaining authority to select or replace sub‑advisors. Financial planning and consulting are offered on a fixed‑fee basis and accounts are reviewed periodically, with custodians providing client statements and the firm not routinely voting client proxies.

What distinguishes EPI from many team firms is its reliance on third‑party managers and referral/revenue‑sharing arrangements with those managers, together with incentive programs tied to placement of assets with certain managers. Several of the firm’s investment advisor representatives also maintain an affiliated insurance practice through EPI Protection LLC and spend a substantial portion of their time on insurance activities, a structural feature that the firm discloses as a potential conflict of interest.

Client services

Financial planning Portfolio management Selection of other advisers

Occupation focus

Founder/Business Owner

Fee options

Fixed

Fixed fees for financial planning services from $500 to $2,000

Percentage

$0+: 1.0% annually (EPI portion of AEWM fee) $0+: 1.5% annually (AEWM total fee before sharing with EPI) $0+: 1.50% annually (GI Strategic, Tactical, Allocation & Defined Outcome Portfolios) $0+: 1.00% annually (GI Preservation Portfolios)

Other

Fee-only: Fixed fees for financial planning ranging from $500 to $2,000 based on complexity

Main office location

EPI Financial Group

5700 Crooks Rd., Suite 340

Troy MI 48098-2809, United States

Number of offices

1

Most active in

Florida · Louisiana · Michigan · Ohio · Tennessee · Texas

Disclosures

Exclamation point means they have disclosures of this type. Check mark means no disclosures of this type were found.

Business activities & affiliations

Advisors at this firm

user avatar

Richard C

Series 63, Series 65

Troy, MI

EPI Financial Group

Richard Crandall is a financial advisor with EPI Financial Group in Troy, MI, holding Series 63 and Series 65 credentials and 12 years of industry experience. He has held roles with multiple affiliated entities including EPI Group, LLC and Crandalling, Inc., where he served as owner and president. Crandall is also involved in insurance sales through his ownership of Crandalling, Inc. and as an independent insurance agent with EPI Protection, LLC. EPI Financial Group provides personalized financial planning, discretionary asset management through a sub-advisor platform, and consulting services to individuals, trusts, estates, charitable organizations, and business entities. The firm primarily serves non–high-net-worth clients and uses third-party money managers to deliver investment management while maintaining authority over portfolio oversight.

Founder/Business Owner
user avatar

Shane K

Series 66

Troy, MI

EPI Financial Group

Shane Kinney is a financial advisor at EPI Financial Group in Troy, MI, holding a Series 66 designation with one year of industry experience. Prior to joining EPI Financial Group, he was involved with Hantz Financial Services and operated Zerbo's Market and Bistro. Outside of his advisory role, Kinney owns and produces content for a monetized YouTube channel focused on entertainment. EPI Financial Group serves individuals, trusts, estates, charitable organizations, and business entities primarily with personalized financial planning and discretionary asset management via a sub-advisor platform. The firm focuses on non–high-net-worth clients and utilizes third-party money managers while maintaining oversight and client consultation.

Founder/Business Owner
user avatar

Ryan R

Series 63, Series 65

Troy, MI

EPI Financial Group

Ryan Riker is a financial advisor with EPI Financial Group in Troy, MI, holding Series 63 and Series 65 licenses and nine years of industry experience. His prior roles include positions at Prudential Insurance Company of America and Alliance Benefit Group of MI. He is also an insurance agent with EPI Protection, LLC, dedicating approximately half of his time to insurance sales and services. EPI Financial Group provides personalized financial planning, discretionary asset management through sub-advisors, and consulting services primarily for non–high-net-worth individuals, trusts, estates, charitable organizations, and business entities. The firm manages client portfolios using third-party money managers while retaining oversight and offers financial planning on a negotiable fixed-fee basis.

Founder/Business Owner
user avatar

Justin H

Series 65

Troy, MI

EPI Financial Group

Justin Hathaway is a financial advisor with EPI Financial Group in Troy, MI. He holds a Series 65 credential and has four years of industry experience. Prior to joining EPI Financial Group, Hathaway worked at Bill Marsh and AT&T. Outside of his advisory role, he owns Not Another TCG LLC, a business engaged in buying and selling antiques and collectibles. EPI Financial Group serves individuals, trusts, estates, charitable organizations, and business entities, focusing primarily on non–high-net-worth clients. The firm offers personalized financial planning, discretionary asset management through a sub-advisor platform, and consulting services.

Founder/Business Owner
user avatar

Nathan C

Series 66

Troy, MI

EPI Financial Group

Nathan Clements is a financial advisor at EPI Financial Group with 24 years of industry experience. He holds a Series 66 designation and has worked at firms including Morgan Stanley and The Prudential Insurance Company of America. EPI Financial Group provides personalized financial planning, discretionary asset management through a sub-advisor platform, and consulting to individuals, trusts, estates, charitable organizations, and business entities. The firm primarily serves non–high-net-worth clients and uses third-party money managers to manage assets while maintaining oversight of portfolio selection and monitoring.

Founder/Business Owner
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